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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. Books on pricing?

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Think: Revenue – Costs = Profit. Assist in communicating value. Works side-by-side with sales to sell value and overcome procurement. The pricing department of any company is essentially the guardian of revenue. Set the right price and you gain revenue. Defend the value when interacting with customers and prospects.

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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. That’s because adding value and consistently delighting customers increases customer retention and therefore profit.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He’s a consultant, a speaker, a trainer for marketing and communications agencies. He specialises in helping agency leaders and their teams negotiate more profitably. Welcome to Episode 53. Why you need to raise your prices and how to do it.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Organisation hierarchies, roles and responsibilities and communication are essential considerations.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Alan Gotto, chair of Consultancy Procurement Council. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships.

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What is Sales Forecasting?

Arpedio

Sales forecasting is a critical process that enables businesses to project future sales activity and streamline their business strategy for better results and profitability. Sales forecasting can aid in resource allocation, inventory management, and sales force planning, all leading to improved results and profitability.