Upland

JANUARY 26, 2020

Communication. Publish your operational rhythm so that everyone is on the same page. Communication. If you want to get everyone on board with account planning, you need to celebrate, socialize, and communicate your successes. We started this blog with a U.S. Calibration.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Strategic Communications

JANUARY 25, 2024

These could be blog posts, videos, podcasts, or infographics that have generated significant engagement or traffic. From Blog Posts to Social Media Content Blog posts (like this one) can be a great starting point for repurposing, especially via social media. A well-researched blog post can be a goldmine for social media content.

Digitalization 52

Digitalization Media Communication B2B 52

Strategic Communications

FEBRUARY 29, 2024

Generating inspiring blog post topics. Adapting to any form of content, from social media and blog content to video and interactive experiences. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Marketing 52

Marketing Media Publishing B2B 52

Strategic Communications

JULY 27, 2023

If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts. ” In fact, he adds,”13 percent of content publishers will see their social reshares even outperform their original versions.” Probably not many. .

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Outbound Engine

APRIL 9, 2020

If you want to stay top of mind, a strong email marketing strategy (consistently publishing relevant newsletters that make the buyer or seller more informed) is necessary for success in good times and bad. More than likely, at least a handful of these requests are going to require a follow up communication.

Decision-making 52

Decision-making Media Digitalization Publishing 52

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Strategic Communications

JUNE 4, 2024

Made perfect sense to me, but even now as I try to explain it in this blog I struggle to convey the logic behind it. The challenge, of course, is defining—and communicating—what “when appropriate” means. We work with clients to plan, create and publish high-quality, unique content. So I moved the queen with the card underneath.

e-Learning 52

e-Learning Innovation Decision-making B2B 52

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.

Advertising 122

Advertising Media B2B Decision-making 122

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Nutshell

APRIL 3, 2024

Communication software Startups are often comprised of a mostly remote workforce. Communication tools allow you to communicate with remote team members, no matter where they are. Communication tools for startups include: Slack Microsoft Teams Zoom 3. Of course you do.) Download it today! GET THE TOOLKIT 4.

Software 71

Software Software CRM Communication 71

Red Star Kim

SEPTEMBER 20, 2023

This book – published in 2020 – is also focused on internal conversations at work. As such, it addresses two critical elements of good communication – being concise and clear. The techniques should boost your confidence in your communication skills, save you time and improve collaboration. Normal, everyday work topics.

Communication 147

Communication Meetings Publishing Decision-making 147

Brooks Group

APRIL 10, 2024

Some options include: Speaking at local business gatherings, trade shows, and conferences Publishing LinkedIn articles and blog posts on relevant topics Sharing industry news and research with customers and prospects Improving overall business acumen 2. For B2B sales professionals, LinkedIn is the primary platform for new business.

Sales 91

Sales Media B2B Publishing 91

Red Star Kim

JANUARY 3, 2023

Change management 20 insights on change management processes and communication (kimtasso.com). Coaching Book review: Coaching skills: A handbook by Jenny Rogers (kimtasso.com).

Leadership 130

Leadership Publishing Management Communication 130

Mercuri International

FEBRUARY 23, 2021

In a previous blog post , we examined the link between happiness at work and business productivity, finding that there was a measurable link between workforce satisfaction and bottom line revenue building. How had this affected the way that teams communicated? And the frequency of that communication? Asking the right questions.

Remote Working 98

Remote Working Publishing Communication Innovation 98

Account Manager Tips

SEPTEMBER 15, 2022

It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I started a blog, but setting it up is a lot of work. Check out this short essay I wrote, which I was able to publish to Twitter and LinkedIn (and it automatically created the image for me). It’s super easy.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I started a blog, but setting it up is a lot of work. Check out this short essay I wrote, which I was able to publish to Twitter and LinkedIn (and it automatically created the image for me). It’s super easy.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Branding benefits include: customer recognition, competitive differentiation, communication of benefits, customer loyalty, extension to other products and building brand equity.

Management 130

Management Co-Creation Publishing Leadership 130

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. Regardless of channel, though, there are some important communication practices that apply as much to the digital environment as to traditional communications.

Small Business 141

Small Business Media Digitalization B2C 141

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. Assess communication needs, communication channels and ability to deliver key messages. Develop the communication strategy (business rationale, principles for communication messages). Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Strategic Communications

SEPTEMBER 1, 2021

Even large organizations with internal staff dedicated to marketing and communications often find themselves turning to others for content creation. Then gathering that input together in various formats to “publish”—often on company websites and social media channels. Recommended Reading. Recommended Reading.

Publishing 59

Publishing Media Construction Internet 59

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. Maybe the anxiety of communicating across the ether led people back into push communications and output rather than input mode.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

APRIL 29, 2024

VOICE SEARCH TECHNOLOGY IS REALLY NOT THAT NEW—BUT IT’S IMPROVING While voice search may seem like pretty advanced technology, it’s been around for decades, Total Voice Technologies notes on its blog. NOTE : This piece was first published in Information Today.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Strategic Communications

FEBRUARY 12, 2024

For a recent blog post , for instance, I asked it to give me a list of successful AI-driven marketing campaigns. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. on various topics.

Marketing 59

Marketing e-Learning B2B Publishing 59

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Strategic Communications

MARCH 31, 2022

Revisit your guidelines at least annually, making and communicating any changes, along with the “why” behind those changes. Documenting and communicating any shifts is important. Don’t simply shift approaches without communicating what you’re doing, and why, to both internal and external audiences.

Investors 52

Investors Decision-making Publishing Government 52

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. If you respond to HARO , Profnet , or Qwoted queries use the content you submit as the basis for social media or blog posts.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. All of your marketing communication needs to be consistent to be effective.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

NOVEMBER 24, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. We work with clients to plan, create and publish high-quality, unique content. My answer: It definitely is! It will make a difference. Good luck with your piece!

Marketing 52

Marketing Publishing Digitalization Advertising 52

Strategic Communications

JUNE 16, 2023

Twitter: As a marketer promoting your latest blog post on content marketing, incorporate hashtags like #ContentMarketing, #DigitalStrategy, or join relevant Twitter chats such as #MarketingChat or #SocialMediaTips. We work with clients to plan, create and publish high-quality, unique content.

Media 78

Media Digitalization B2B Facilitation 78

Strategic Communications

APRIL 25, 2024

for blog posts which need to be a certain word or character length. NOTE : This piece originally appeared in Information Toda y) About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Strategic Communications

JUNE 21, 2022

Whenever I’m called upon to offer a critique on or advice about a company or consultant’s copy – whether it’s on a web site, in a brochure, an ad, a blog, or whatever – the first thing I do is read through the copy to see whether the focus is on “we/me” or “you/your.”

Communication 59

Communication Publishing Digitalization B2B 59

Strategic Communications

MAY 21, 2024

I use HERO, Qwoted , and Help a B2B Writer myself—both when writing blog posts and articles and looking for sources, and when exploring media opportunities for myself and clients. We work with clients to plan, create and publish high-quality, unique content.

Media 52

Media Insurance e-Learning B2B 52

Hubspot Sales

NOVEMBER 14, 2023

As James Mensforth , Sales Director UKI at Aircall , told me, "As a sales leader, I use AI to get a better sense of how my team is performing, how we can improve our metrics, and even how to freshen up our sales scripts and prospect communications. Publish case studies on a blog. Build a nice-looking website.

Energy and Utilities 98

Energy and Utilities Media Sales Publishing 98

Strategic Communications

JUNE 29, 2021

Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.” Instead, I do freely share my experience and expertise through blog posts like this, a monthly e-letter, posts on social media, and presentations. The same work that I charge clients for.

Advertising 84

Advertising e-Learning Decision-making Small Business 84

Strategic Communications

JANUARY 11, 2022

Strong Communication Skills. Effective marketers must have strong communication skills, written and verbal, but increasingly visual as well. Marketers must be exceptional communicators because, at its very core, marketing is all about communication. This must be done in a non-overt marketing way these days.

Marketing 52

Marketing Artificial Intelligence e-Learning Communication 52