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The Future of SAM – Revisited

Strategic Account Management Association

Customer-centric Program Design : Dynamic times mean agility in program design for optimal customer experience. Ask yourself: How are programs designed, and how do they support the concept of customer centricity? It’s not only shareholder value, customer value or stakeholder value. Be an orchestrator.

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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. You’re helping them solve some of their more intractable problems.

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. If used correctly, account planning can be responsible for far more growth than first meets the eye.

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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

As a long-time Freshworks client , they implemented several different Freshdesk features to enhance their customer-centric approach during 2020 and 21 with the aim of deepening engagement and strengthening their customer relationships. It’s expected that customer experience will be pivotal to transforming B2C growth moving forward.

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10 ways to boost retail customer engagement in 2023

Zendesk

times as fast as their peers, and they deliver two to five times the shareholder return over 10 years. Competition in retail is razor-sharp today, and customers are more than willing to try a new brand if yours doesn’t live up to their expectations. 10 effective strategies to improve retail customer engagement 1.

Retail 98
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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Businesses moved their entire customer experience and go-to-market online, many for the first time. As digital channels have improved and buyers’ preferences have changed, sales organizations have adopted hybrid models: where more teams are selling both in-person and remotely to meet buyers’ needs. Offices have gone virtual.

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How to Boost Sales Productivity with Account Planning

Upland

I wanted to focus sellers on what I call “transformative deals”—the kind of partnerships that made a big difference for the business and our customers. It would force my team to think beyond simply meeting the requirements customers were looking for. It wasn’t an obvious move. What changes did that process require?