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Why you need to be a revenue-aligned marketing leader

Showpad

To explore this topic, Showpad CEO Hendrik Isebaert sat down with Hamilton Mann, Group VP, Digital Marketing and Digital Transformation at Thales Group , a global leader in aerospace, defense, and security solutions. Effective transformation underscores the collaboration between sales and marketing.

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Driving Organic Growth Through Customer Centricity, Value-Added Services and Innovation

Luminas Strategy

Coming in a close second, is digital transformation. How should you be thinking about technology and how to use it to help your organization to differentiate – work smarter, faster, drive down cost and better serve customers. This is a compelling read that will inspire you as work to accelerate organic growth.

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Value Net Model

Flevy

To illustrate the practical application of the Value Net Model, consider these 3 case studies: Amazon: By implementing the Value Net Model, Amazon has fostered a collaborative ecosystem, enhancing its relationships with small vendors and third-party sellers, which has driven growth and customer satisfaction.

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Streamlining the Sales Experience in Digital Key Account Management

DemandFarm

The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience. The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers.

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Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview

We needed a name for the concept and started calling it Value Stream Management (VSM) during exploratory conversations with Diego Lo Giudice and Chris Condo of Forrester. After six years of innovation by many thought leaders and vendors, it is amazing to see how VSM has become the core underpinning of successful digital transformations.

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KPI Management: Market Analysis KPIs

Flevy

Lessons Learned : Investing in customer retention strategies and personalized experiences can significantly improve CLV and contribute to market share growth. Tailored content and exclusive features were key differentiators in driving customer value and competitive advantage. KPIs and Digital Transformation.

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5 Key Takeaways from TSIA: Interact

Planview

If you can relate, you may be losing revenue, diminishing customer experiences, and putting more pressure on profits margins. What do organizations need to do to embrace the next phase of digital transformation? Digital Transformation is Key. Are you connecting your sales with opportunity planning?