Flevy

NOVEMBER 8, 2022

Market leaders of this age are making use of key capabilities to compete with their rivals. The strategy that they are employing is to build a single formidable value proposition, based on a limited number of supporting competencies. During the course, they are essentially transforming their entire businesses.

Value Proposition 106

Value Proposition Digital Transformation Acquisition Innovation 106

Flevy

MAY 7, 2024

This model is crafted to enhance understanding of the competitive environment of organizations, transcending traditional competitive analyses by focusing on both competitive and cooperative interactions among various market players. Interested in learning more about the Value Net Model?

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Revenue Storm

DECEMBER 7, 2021

By working backwards from the customer’s business objectives and what they are trying to accomplish in their market, you can create a connection back to a solution set of technology. Through coaching, the seller began thinking more holistically and aligned his thinking to his customer’s strategic digital transformation corporate initiative.

Digital Transformation 78

Digital Transformation Procurement Value Proposition Digitalization 78

Flevy

DECEMBER 9, 2022

Sustainable growth necessitates a Capabilities-driven Strategy (CDS), instead of the conventional market-driven approaches, focusing on anything that customers want. existing or adjacent markets, organic channels ( Marketing or Innovation ), or inorganic methods (Mergers & Acquisitions). Near-market Opportunities.

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

Gordian Business

JULY 15, 2019

You need to build your value proposition on the human skills in your company to provide differentiation. So, how can you overcome digital and Ai market disruption for your most valuable customers? But machines are weak at understanding people’s mood, and developing and building trusting relationships.

Digital Transformation 52

Digital Transformation Digitalization Value Proposition Banking 52

Flevy

OCTOBER 2, 2023

The central premise of the Lean Startup methodology is that when startups devote their efforts to continuously developing products to meet the needs of early customers, they minimize market risks, evade substantial initial financing of projects, costly new product releases, and insolvency.

Manufacturing 104

Manufacturing Value Proposition Digital Transformation Investors 104

Flevy

AUGUST 8, 2023

JTBD Theory gives organizations the capability to create Products and Business Models that have a profound impact on their target market. As per Tony Ulwick, pioneer of the Jobs-to-be-Done Theory and founder of Strategyn, a customer typically has around 50 to 150 needs in any given market. The JTBD model encompasses 5 key phases.

Innovation 95

Innovation Value Proposition Digital Transformation Customer Experience 95

Flevy

SEPTEMBER 14, 2023

The growth horizons include: Horizon 1 – Defend and extend core businesses Horizon 2 – Build emerging businesses Horizon 3 – Create viable options These horizons make it easier to appropriately respond to disruptions brought about by changes in the market, technology, or regulations. Averting common mistakes—e.g.,

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

Flevy

MARCH 12, 2024

Michael Porter in the 1980s was a key proponent of Market-based Positioning view of achieving Strategic Competitive Advantage. However, with the advancement of technology, competition is becoming intense, work cultures are improving, and the workforce is getting increasingly competent to create better value propositions.

Profitability 52

Profitability Value Proposition Decision-making Digital Transformation 52

Showpad

JUNE 8, 2020

Beyond changing buyer expectations and behaviors, product marketers have a new challenge to add to their ever-growing lists: navigating a new reality. It’s up to product marketing directors to help their teams succeed in our new normal. In fact, it provides product marketers with a roadmap to overcome today’s challenges.

Marketing 52

Marketing Value Proposition Digital Transformation Sales 52

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Christian Portmann guided us through DHL’s journey, emphasizing key elements pivotal to their success.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Brooks Group

MARCH 3, 2021

Factors like digital transformation, a global pandemic, and increased competition have threatened our conventions and beliefs, and forced changes in the way business is conducted. Discover how to market with $0: Be determined to stretch your marketing budget – embrace and own social media and other free channels of communication.

Value Proposition 64

Value Proposition Digital Transformation Sales Training Construction 64

Openview

MARCH 5, 2018

Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. Cut costs or ratchet up R&D/marketing spend/hiring? Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary.

Banking 74

Banking Manufacturing Value Proposition Acquisition 74

Showpad

FEBRUARY 28, 2018

Given the advancement of B2B e-commerce and innovative sales and marketing technology, sales people no longer control a B2B buyer’s entire journey. The advancement of innovative sales tools gives sales representatives an opportunity to further engage customers and truly sell the value proposition of the product.

B2B 40

B2B Artificial Intelligence Value Proposition Digital Transformation 40

Arpedio

MARCH 7, 2022

Why Account-based marketing (ABM) is essential to your business. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. In this LinkedIn Live, we dive headfirst into account-based marketing and why it’s absolutely critical to the SAM journey.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

SmartKarrot

MARCH 16, 2021

Drive continuous improvement through updating internal processes and implementing best practices influence future lifetime value of customers by ensuring the customers accomplish their goals and effectively recognize and communicate the value Terminus brings to their organization. Apply here: [link].

Customer Success 10

Customer Success Value Proposition Digital Transformation Customer Experience 10

SmartKarrot

OCTOBER 25, 2023

Are they grappling with digital transformation? Whether it’s understanding their evolving challenges, new market ambitions, or internal transformations, there’s a myriad of opportunities hidden in these details. This approach makes the value proposition becomes more compelling and relatable.

Account Management 10

Account Management Construction Decision-making Value Proposition 10

Hubspot Sales

JUNE 5, 2020

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital selling is different, and understanding the difference is critical to every organization that wants to maximize their selling efforts. Digital Marketing. Let's start with digital marketing. Digital Selling.

Digitalization 129

Digitalization Marketing Media Sales 129

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20