Red Star Kim
MAY 11, 2023
This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).
MDI Training
JANUARY 24, 2024
AI Co-Trainer in MDI Management Development Do you prefer to listen to this article? Today, for the first time, I would like to allow him to share his experience as a co-trainer in the seminars with me in his blog post. Rudi has no insight into what the participants implement in their jobs after the seminar. Enjoy reading!
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Red Star Kim
MARCH 24, 2023
Nearly 40% said the majority of their time was spent supporting M&BD executives and managers. Many reported that most of their time was work such as tactical marketing promotions , client and referrer relationship management and internal marketing. As the poll results below indicate, their roles are varied.
MDI Training
NOVEMBER 14, 2023
I positioned a fabric owl as a symbol in the center of the seminar room and introduced it with the name AICo (Artificial Intelligence Co-Trainer). Seminar participants can ask AICo questions at any time. AICo helps in the preparation, implementation, and follow-up of a seminar. And I also regularly include AICo in the training.
Red Star Kim
JANUARY 5, 2023
I’ve summarised some of the main “back to basics” themes emerging from discussions: Referrer Management Strategies – Rationale and Challenges. Rationale – Key reasons to develop referrer management strategies . For some services, referrer management is the only effective strategy. . Observe the Pareto principle.
Red Star Kim
MARCH 17, 2023
Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. But there are some interesting metaverse developments – mostly from the management consultants and largest accounting and law firms.
Red Star Kim
FEBRUARY 8, 2024
At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates.
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