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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Events ranged from major conferences for 300+ people to seminars and webinars for around 30 to small group entertaining. One delegate was organising a Poker Night that evening.

Marketing 130
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AI as a Co-Trainer in Leadership Development

MDI Training

I positioned a fabric owl as a symbol in the center of the seminar room and introduced it with the name AICo (Artificial Intelligence Co-Trainer). Seminar participants can ask AICo questions at any time. AICo helps in the preparation, implementation, and follow-up of a seminar. And I also regularly include AICo in the training.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130
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AI Co-Trainer at MDI Management Development

MDI Training

Today, for the first time, I would like to allow him to share his experience as a co-trainer in the seminars with me in his blog post. For example, in one of our seminars, we created individual learning paths based on participants’ strengths and development areas. Enjoy reading! Rudi is exaggerating a little here.

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Why Should We Lead More Sustainably?

MDI Training

For starters, we conduct the majority of our seminars virtually , which significantly reduces our carbon footprint by saving our participants’ travel expenses and the company travel and hotel costs. We also make sure that the average of our participants does not have a long or far journey to the seminar location.

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Our journey of becoming CO2 neutral – reasons and tips

MDI Training

Often these are only short distances, but we also had seminar weeks where participants came together from all over the world. the location of the seminar is deliberately chosen in order to optimize the average travel time of the participants. His core competence is leadership in the digital transformation. MDI is CO2 neutral.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.