article thumbnail

Client Value Propositions…the least used, and most critical sales strategy today

Better Ways Sales Strategies

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

article thumbnail

Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Build and Maintain Your Alliance Business Plan From Early Stages Onward

Peter Simoons

Additionally, during the management phase of the alliance, you will have to evaluate and refresh this business plan, as insights will change as time and the alliance move forward. Strategic Objectives/Imperatives How are you creating value? For what target customer are you creating value?

article thumbnail

5 Times You Shouldn’t Apologize To Your Client

Account Manager Tips

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent. Learn more.

article thumbnail

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers. Here’s what you’ll learn from this eBook: Why You Should Have a Sales Playbook.

article thumbnail

25 Tips for Successful Partnerships & Alliances – introduction part 2

Peter Simoons

I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. If you prefer to read the tips in the ebook faster rather than wait a full year then click here to purchase your own copy of the book. Ensure a three-way value proposition. Manage your stakeholders.

article thumbnail

The 9 Best Landing Page Examples on the Planet

Nutshell

Lead with a value statement Make sure your audience immediately understands your offer and its benefits by including your value statement at the top of your landing page. This statement should be above the fold so that users understand your value proposition without having to scroll further down the page.