Upland

JUNE 1, 2023

Have you considered a land and expand strategy for your business? Landing new business is essential for growth. But new business isn’t the only key area of focus for leaders looking to bolster revenue. When focusing on driving revenue, it’s important to take a holistic view of the account. This means looking beyond the transaction and seeing the opportunity in front of you as a long-term partnership and opportunity for continued growth.

Account Planning 195

Account Planning Sales Customer Knowledge Account Management 195

Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. Some delegates were highly experienced in pitching (and their roles focused on pitching and tenders), whereas others were at the start of their journey and/or had only occasional exposure to pitches. A key theme that often arises in pitching is how to differentiate.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Customer Think

JUNE 1, 2023

Artificial intelligence is making great strides in our day-to-day life and chatbots like ChatGPT are simulating human conversations quite fluently.

Artificial Intelligence 114

Artificial Intelligence Marketing 114

Kainexus

JUNE 1, 2023

For organizations of all types, continuous improvement is vital for building a culture of innovation, remaining competitive, ensuring employee engagement, and meeting evolving customer needs to exceed expectations. However, organizations often encounter challenges when implementing and sustaining continuous improvement programs. Addressing these challenges requires leadership commitment, employee engagement, effective communication, proper resource allocation, and a systematic approach to change

Innovation 93

Innovation Leadership Communication Organization 93

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

PartnerTap

JUNE 1, 2023

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

Marketing 92

Marketing Software Software CRM 92

Hubspot Sales

JUNE 1, 2023

Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). Smaller tech companies followed suit, and now, thousands of people are looking for new jobs. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise.

Negotiation 92

Negotiation Publishing eCommerce Banking 92

Customer Think

JUNE 1, 2023

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. No sale can be made unless potential buyers first becom.

B2B 69

B2B Marketing Sales 69

Freshworks

JUNE 1, 2023

Achieving customer service excellence in the digital transformation era depends on a complex alchemy of technologies, strategy, and human talent. The Freshdesk Customer Service Benchmark Report 2023 sheds new light on how companies in different industries and regions are delivering on that challenge. The report sifts through more than 5 billion data points from 22 industries in 25 countries, showing how companies use helpdesk technologies such as automation, machine learning, and chatbots to imp

Artificial Intelligence 66

Artificial Intelligence B2C Transportation Retail 66

Customer Think

JUNE 1, 2023

Historically, contact centers have been a bastion of customer service, used to manage all types of inquiries from customers, ranging from product returns to billing issues. Most recently (particularly in challenging economic times) contact centers are increasingly being used to drive sales and revenue.

Sales 64

Sales Management 64

PartnerTap

JUNE 1, 2023

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

Marketing 52

Marketing Software Software CRM 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JUNE 1, 2023

Summer is right around the corner, which means people are looking for sales promotions from their favorite brands – be it a new seasonal wardrobe, outdoor furniture for the backyard, flights to the beach, and more.

Communication 59

Communication Marketing Sales Digitalization 59

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. The conference took place in beautiful San Diego – and even though we ran into ‘May Gray’, the conference and the surroundings were anything but.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Customer Think

JUNE 1, 2023

As businesses move away from paper-based to digitally enabled workflows, customer service and support follows this trend. Organisations are in many instances streamlining their phone-based customer services teams as they reallocate resources to digital help.

Digitalization 59

Digitalization Customer Experience 59

Showpad

JUNE 1, 2023

In today’s rapidly evolving business landscape, buyer intelligence has never been more crucial. Buyers contain multitudes. They are individuals with unique preferences, pain points, and aspirations. The ability to align revenue teams around buyer personas —deep dives into buyer needs, challenges, and goals—is no longer a mere option but an imperative for marketers seeking to drive sales growth and build long-term customer relationships.

B2B 52

B2B Marketing Organization Sales 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JUNE 1, 2023

The size of most markets is governed by a combination of supply and demand. Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infi.

Government 59

Government Marketing 59

ClearPoint Strategy

JUNE 1, 2023

Your summer strategy execution made easier with ClearPoint Strategy.

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Customer Think

JUNE 1, 2023

One of the most exciting moments of my life lasted just fifteen minutes. I was tapped as a substitute player for the last few minutes of a rival game against Watford Football Club.

Sales 52

Sales Leadership 52

QYMATIX

JUNE 1, 2023

Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late. Have you ever wondered how you can reduce the likelihood of churn and target B2B loyalty programmes? The Qymatix online course on “Customer Churn: Defining and Reducing it with Predictive Analytics”, will help you understand what can cause churn,

B2B 40

B2B Suppliers Key Account Management Sales Analytics 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JUNE 1, 2023

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty.

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SmartKarrot

JUNE 1, 2023

Role: Customer Success Manager Location: Austin, TX, United States (Remote) Organization: Sensi.AI As a Customer Success Manager, you’ll include system install and training. Create and sustain enduring, strong relationships with your customers. Boost the growth and retention of your most valuable clients. Represent the customer’s voice to provide insight and feedback into key product and marketing processes through high touch relationships.

Customer Success 19

Customer Success Acquisition Onboarding Organization 19

Customer Think

JUNE 1, 2023

The healthcare industry is witnessing a significant transformation in customer service, thanks to the integration of Artificial Intelligence (AI) in call center operations. Among the pioneers is a leading global healthcare technology company, which has leveraged Conversational AI to optimize its operations and customer service.

Healthcare 52

Healthcare Artificial Intelligence Customer Experience 52

PandaDoc

JUNE 1, 2023

Sales reps face a variety of challenges in their day-to-day work, from managing customer expectations and navigating complex pricing structures to juggling multiple deals at once. Doing so requires internal consultation, meaning your customers have to wait, which then brings frustration and losing trust from their side. But that would not happen if you effectively use a configure price quote (CPQ) solution.

e-Learning 52

e-Learning Artificial Intelligence Sales Software 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Customer Think

JUNE 1, 2023

Today sales and marketing are becoming one team, rallying around a shared vision for accelerating and maintaining growth. By coming together they can optimize for the most personalized 1:1 customer experience (CX) possible and demonstrate that the brand cares about the customer.

Marketing 52

Marketing Customer Experience Sales 52

Customer Think

JUNE 1, 2023

In the world of customer service, trust is not a luxury; it’s a necessity. The 21st century has ushered in remarkable developments in customer experience (CX) technology, with biometrics emerging as the cornerstone of customer verification.

Customer Experience 52

Customer Experience 52

Customer Think

JUNE 1, 2023

Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact

Meetings 52

Meetings Marketing 52

Customer Think

JUNE 1, 2023

TDCX's latest initiative will help clients stay at the forefront of AI technology

Customer Experience 59

Customer Experience Innovation 59

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Marketing

Customer Think

JUNE 1, 2023

AI-powered sales enablement and an unmatched system for revenue teams to drive sales productivity

Sales 45

Sales 45

Customer Think

JUNE 1, 2023

May 26, 2023 Add to rss feed When people think about g.

Customer Experience 52

Customer Experience Innovation 52