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Five Ways To Get More Case Studies

The Center for Sales Strategy

A lmost everywhere I go I hear managers and salespeople say, “Yeah, case studies are very valuable. We need to get more case studies.” So why don’t more sales operations have more case studies? So it never gets done. What’s holding them back? Here are some ideas:

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

For the first time ever, we have five generations of people across six decades represented in the global workforce. The business case for diversity. Numerous studies have revealed a direct correlation between companies with diverse teams and business success and impact. Thirty-five percent! According to McKinsey & Co.

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B2B Book Club Selection (November 2022)

Account Manager Tips

The Secrets of Getting Ahead. Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? The Secrets of Getting Ahead. Do you know how to get valuable and useful feedback from your colleagues? Do you know how to get valuable and useful feedback from your colleagues? Listen to this article.

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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There is more information on branding theory Book review – Managing Brands (kimtasso.com).

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Doing more with less” remains a challenge. She took us on a tour of well-loved art – Munch, Renoir and Van Gogh – conveying the emotional tone at the five levels in her models. The latest conference was reported in the winter edition of PM Magazine. Thanks to editor Matt Baldwin for his assistance. Maximise impact in our firms?

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Digital Marketing update webinars (June 2023)

Red Star Kim

Digital marketing update – How to Get 100 Sales Leads in 90 Days On 20 th April there was an information-rich and insightful webinar by Steve Pailthorpe, the CEO of Iconic Digital who I had the good fortune of meeting through the Worshipful Company of Marketors. Long form (1,000 to 1,500 words) gets more traction.

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Five Critical Customer Conversations

Jermaine Edwards

The mechanism we use to express and understand ideas, beliefs, emotions and much more. The mechanism we use to express and understand ideas, beliefs, emotions and much more. One of the most effective ways to do this is in reigniting the power of conversation. We have more access. We have more influence.”