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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” The focus of the model is on customers instead of shareholders, based on the premise that customer centricity ultimately leads to the accomplishment of shareholders’ interests. Do You Find Value in This Framework?

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KPI Management: Business Growth KPIs

Flevy

Challenges to Defining and Managing Business Growth KPIs Executives and senior managers across organizational models face the universal challenge of balancing resource allocation with growth aspirations. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. To stay on top of your lead pipeline and manage your sales, you will need to have a scheduled cadence in place.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. Direct Mail in the Digital Age.

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right? Recognizing that sales managers are the most stressed. But it cannot fall solely on sales leaders and sales managers to enable and inspire their team to sell through this.