Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. These sessions are experiential – with much use of social learning so many insights are generated during group discussions. CRM and Marketing Automation Software for SMBs | Act!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Sales Outcomes

FEBRUARY 6, 2023

B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or advertising? Easy-peasy. Here’s why.

Marketing 52

Marketing Logistics B2B Advertising 52

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Upland

APRIL 5, 2023

Those sellers are quickly seeing the rug pulled out from under their feet as buyers are looking for the human touch to help guide them through big B2B purchases. This means that instead of different departments working in disparate silos, every function is part of a greater whole aimed at generating mutual success. That depends.

Account Planning 195

Account Planning Customer Success B2B Decision-making 195

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Set a marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

Insightly

MARCH 31, 2023

Business-to-business (B2B) marketers are tasked with creating effective customer journeys that identify, engage, and inform prospects to build pipeline for sales and ultimately generate revenue for their business. Marketing automation can make this process significantly more efficient when utilized effectively.

Marketing 52

Marketing B2B Media Facilitation 52

Upland

OCTOBER 17, 2023

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. And now, savvy sales leaders are using generative AI , too. Generative AI does far more than simple automation, though.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Table of Contents What is website visitor tracking?

B2B 71

B2B CRM Software Software 71

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. White Papers) for lead generation. Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. Let’s see how you can do it.

Marketing 52

Marketing B2B Client Relationships Organization 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Love to hear from you!

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Sales Outcomes

NOVEMBER 15, 2021

What Business Leaders Need to Know to Simplify Marketing Attribution. Marketing Influence provides a consistent and reasonable framework that the leadership team can rely on. Begin measuring what marketing generates & influences, along with what sales generate. Simplifying the Marketing Attribution Challenge.

Marketing 52

Marketing Logistics B2B Leadership 52

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. An Introduction to Account-Based Marketing and Account-Based Selling 2. What is Account-Based Marketing (ABM)?​

Marketing 52

Marketing Advertising Decision-making Communication 52

Red Star Kim

AUGUST 18, 2022

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. Marketing or Business Development or both ?

Marketing 130

Marketing Digitalization Investors B2C 130

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Repurposing Simply Makes Sense For most content marketers, it simply makes sense to repurpose their content whenever possible.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Zendesk

AUGUST 25, 2023

Founded in 2007, Pardot’s co-founders managed to generate $13.5M Demonstrating incredible flexibility Originally Pardot was meant to be a bid management system for Google Adwords (now Google Ads), to generate leads before selling them to business-to-business (B2B) tech companies. in revenue without any external funding.

Marketing 52

Marketing B2B Business Planning Software 52

SuperOffice

NOVEMBER 26, 2021

Driving people to your website isn’t the final goal of your marketing activities. One way to do it is to collect your audience’s emails and reach them with personalized messages to move leads down the funnel. For every $1 spent on email marketing campaigns, companies can expect an average return of $42.

B2B 128

B2B B2C Decision-making Advertising 128

Nutshell

MARCH 20, 2024

Your business needs leads to continue growing and thriving. Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software.

Software 77

Software Software CRM Management 77

Sales Outcomes

FEBRUARY 14, 2022

Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite. ” If your organization can’t rely on its CRM data, lacks lean lead management processes, or a robust feedback loop from sales teams, part of the challenge may be a deficiency in marketing operations capability. .”

Marketing 52

Marketing CRM B2B Organization 52

Sales Outcomes

MAY 8, 2023

Marketing leaders can’t rely on intuition and experience to quantify marketing ROI meaningful to financial management, including CFOs. If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. What Is Marketing Operations?

Marketing 52

Marketing CRM Advertising Media 52

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner.

Marketing 52

Marketing Advertising Media B2C 52

Drift

MAY 31, 2018

Conversational marketing is about having real-time, one-to-one conversations with people on your website in order to capture, qualify, and connect with your best leads. As more B2B buyers use chat to evaluate products in real-time, it’s crucial that. Sound intriguing?

B2B 69

B2B Sales Marketing 69