How ApplePay missed the mark – a new vision for digital wallets
Customer Think
DECEMBER 22, 2023
If you were asked to name a digital wallet, ApplePay or GooglePay, or perhaps a bitcoin wallet may come to mind. Something synonymous with digital payments. But would you consider them as part of a martech stack? Likely not. It might be worth noting Tim Cook’s original vision for what we now know as ApplePay. […]
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