Mike Kunkle

DECEMBER 21, 2023

The desire to feel understood is one of the deepest-seated human needs and it applies in business, as well. If you employ account-based tactics, align your Account-Based Marketing (ABM) and Sales (ABS) strategies with the ICP, ensuring a concentrated effort where it matters most. Research them. Create a Customer Advisory Board.

Sales 289

Sales Decision-making Value Proposition Sales Training 289

Outbound Engine

JANUARY 13, 2020

However, coming up with marketing ideas for massage therapists can be quite challenging. It’s your job to think creatively to make sure your business stands out from your competitors. Here are 5 marketing ideas you can use to improve your visibility and book more appointments: 1. Share Helpful Information. Need a few ideas?

Marketing 99

Marketing Media Advertising Communication 99

Red Star Kim

FEBRUARY 12, 2024

Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. How does this material fit within your overall marketing or sales strategy? During the session we created our own persuasive writing checklist – here are the highlights.

Media 130

Media Financial Services Advertising Decision-making 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

Marketing 142

Marketing Onboarding Media B2C 142

Outbound Engine

JANUARY 12, 2022

What are you doing differently in 2022 to make it an even better year for your business than 2021? The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate. If your marketing tactics have stayed the same year after year, it may be time to try something new.

Small Business 74

Small Business Marketing Media Innovation 74

Zendesk

JANUARY 25, 2021

In the last few years, Instagram has really grown up. But in the past decade, it’s blossomed from artsy little sister to super-hot marketing powerhouse. Today, Instagram has grown to be one of the most popular social media platforms, with 1 billion active users a month. Resolving issues with Instagram DMs. And 73% of U.S.

Media 97

Media CRM Marketing 97

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. An audience is typically defined by their demographics and behavior.

Marketing 98

Marketing Advertising Media Digitalization 98

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Prospecting should be a fundamental part of your business strategy as a real estate professional. Define your target market. Before you start prospecting, it's essential to define your target market.

Marketing 77

Marketing Advertising Media Software 77

Hubspot Sales

SEPTEMBER 20, 2022

To learn more about this powerful tool, check out this helpful guide. More than half of sales professionals say Facebook is effective for prospecting — specifically, for researching prospects and/or their business. Take for example Facebook Business Pages. What is social prospecting? LinkedIn is a platform for professionals.

Media 92

Media Sales Meetings Marketing 92

Mike Kunkle

OCTOBER 8, 2023

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. This unified effort propels businesses to new heights of success. I call out the Demand Gen engine, even though it’s part of the larger Marketing function.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Mike Kunkle

NOVEMBER 21, 2023

A very good product line and solid product-market fit has certainly fueled that, along with a great service orientation, a strong engineering and maintenance staff, and a customer-centric culture. .” Let’s dig in, with a simulated scenario. You can skim through the below initial facts on industry and products/services.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In this post, we highlight the top 10 for 2023: 1. million people.

eCommerce 99

eCommerce B2B B2C Retail 99

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Internet 90

Internet Marketing Co-Creation Media 90

ACT

NOVEMBER 29, 2022

It’s well established that marketing automation helps businesses drive growth. In fact, businesses using marketing automation have experienced a 451 percent growth in qualified leads as marketing automation tools increase lead engagement and improve sales and marketing alignment and productivity.

Marketing 52

Marketing Small Business e-Learning Artificial Intelligence 52

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., Different Channels for Different Markets. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often. Consider your competitors.

Small Business 141

Small Business Media Digitalization B2C 141

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. It’s organizational behavioral change management, for sure, and requires both smart and hard work. Therefore, enablement is hard work. Stop the negative self-talk.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. But 2018 has shaped up to be the year that businesses move away from the expansion complex to a more focused approach.

Digitalization 52

Digitalization Marketing Advertising Media 52

Mike Kunkle

AUGUST 8, 2023

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. This is a definite growth killer.

Sales 188

Sales Prioritization Innovation Leadership 188

Strategic Communications

JANUARY 25, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. You can also use compelling quotes or insights from the post to create graphics for Instagram or Pinterest. You can transcribe the webinar and turn it into a detailed blog post or a downloadable guide.

Digitalization 52

Digitalization Media Communication B2B 52

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. In this guide, we will define what is a lead source, provide some lead source examples, explain the benefits of implementing a quality lead source report for your business, and offer up some best practices to follow through the lead funnel. Social media.

Media 98

Media CRM B2C Energy and Utilities 98

ACT

MAY 18, 2021

As vaccine distribution increases, many countries are easing public restrictions and allowing more businesses and organizations to reopen. In fact, one report found that as of April 2021, nearly 57% of small businesses in the US have fully reopened — a vast difference from this time last year. Keep customers informed and excited!

Marketing 52

Marketing Small Business e-Learning Media 52

Mike Kunkle

NOVEMBER 23, 2023

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals. The same thing applies with any ROI analysis. Get alignment first.

Sales 258

Sales Finance Decision-making Profitability 258

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need. Identify your USP.

Marketing 52

Marketing Value Proposition Media Digitalization 52

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need. Identify your USP.

Marketing 52

Marketing Value Proposition Media Digitalization 52

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need. Identify your USP.

Marketing 52

Marketing Value Proposition Media Digitalization 52

Outbound Engine

JANUARY 8, 2019

There’s no better time to look at trends and marketing ideas for insurance agents in 2019. Here are seven ideas we think will help you grow and stretch your business over the next 12 months. In today’s tech-driven mortgage marketing world, connecting in person may sound a bit old-fashioned, and even difficult.

Insurance 53

Insurance Marketing Media Advertising 53

Arpedio

JANUARY 3, 2024

One of the biggest challenges businesses face today is understanding and optimizing the sales funnel process, which converts potential leads into paying customers. To achieve this goal, businesses implement a wide range of lead generation strategies , each tailored to attract a specific targeted audience.

Advertising 52

Advertising Media Prioritization Communication 52

Hubspot Sales

FEBRUARY 1, 2021

Entrepreneurship is the process of starting a business or building upon an existing one. In this post, we’ll discuss eight different types of entrepreneurship and give examples of businesses that expertly model each category. Small Business Entrepreneurship. The Small Business Administration says that 99.9%

Small Business 101

Small Business Profitability Innovation Investors 101

Account Manager Tips

NOVEMBER 16, 2022

Absence makes the heart find a competitor to do business with. Create a relationship map and contact plan A relationship map collects information about your key contacts, how they feel about you, their business drivers, how frequently you should stay in touch and so much more. Create a relationship map and contact plan 2. Repurpose 6.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles. Find High-Quality Sources.

Media 124

Media Innovation Marketing Customer Experience 124

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.

B2C 52

B2C Digitalization Decision-making Small Business 52

Strategic Communications

FEBRUARY 21, 2022

These days it’s probably safe to say that most businesses have a presence on at least one social media channel. Social media can be a very cost effective way to raise awareness, generate leads, and build business. Social media can be a very cost effective way to raise awareness, generate leads, and build business.

Media 52

Media Publishing Digitalization Communication 52

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle. State your business goals.

B2B 84

B2B Media B2C Retail 84

SBI Growth

MARCH 17, 2013

To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different. Download the marketing leader assessment to identify your blind spots. Reaching the most senior marketing position requires A-Player talent. Now that you’re on top, your marketing skills may be eroding.

Marketing 125

Marketing Media Innovation Decision-making 125

ACT

JULY 8, 2021

There’s a pretty good chance your business has at least one social media page. Nearly two-thirds (71%) of SMBs use social media to market themselves, and more than half (52%) post on a daily basis. And as consumer behaviour continues to evolve, so must the ways marketers and brands engage to captivate those target audiences. .

Media 52

Media Small Business Decision-making Marketing 52

Zendesk

JANUARY 5, 2022

As the sales rep, it’s your responsibility to gauge each lead’s interest level and determine whether they’re an ideal customer for your business. Sales leads might be a good fit for your business—but they might not. You just need to persuade them to do business with you. Types of sales leads. 5 proven lead generation tips.

Publishing 105

Publishing Sales Media CRM 105

Strategic Communications

JULY 26, 2022

If you’re not on Instagram, Twitter, Facebook or other social media sites —and believe it or not, many, many people are not!—you Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Some not so good.

Internet 52

Internet Media Communication Publishing 52