Red Star Kim

SEPTEMBER 7, 2023

And then used ChatGPT to design a survey. And then used ChatGPT to design a survey. The authors (heads of research and development at the B2B Institute (a think tank at LinkedIn) argue that AI will expand the market for marketers and market researchers. growth in UK and 2.8% This is low growth –.3% 3% in UK and 1.6%

Marketing 130

Marketing Financial Services B2B Media 130

Customer Think

NOVEMBER 8, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.

Marketing 130

Marketing B2B Digitalization 130

Customer Think

MARCH 19, 2024

Every now and again, I come across a piece of research that makes me want to pull my hair out. One such piece of research was the recently released State of Contact Centres 2024: Part 1 – Trends report from Puzzel, a leading European CCaaS player, which surveyed 750 contact centre leaders from various organizations across Europe.

Organization 59

Organization 59

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. Over two years the 25-person marketing team introduced market research, marketing planning and analytics.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Customer Think

MAY 1, 2024

The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Publishing 45

Publishing Marketing 45

Customer Think

AUGUST 22, 2023

The 2023 GigCX Report features the results of Limitless’ annual GigCX survey, with headline data taken from over 400 CX leaders from the U.S. In our report research, […] and over 600 GigCX Experts across 34 countries in six continents, including the U.S.,

98

98

Customer Think

APRIL 13, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides.

B2B 75

B2B Digitalization Marketing 75

Customer Think

JANUARY 17, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Customer Experience 126

Customer Experience Leadership Marketing B2B 126

Customer Think

JUNE 22, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports* have become impo.

Leadership 64

Leadership B2B Marketing Digitalization 64

Customer Think

FEBRUARY 8, 2024

Do you always need the market research studies you run? I am frustrated by marketers who run to conduct a survey whenever they have a question, rather than ending their search with one. If you too have this habit, then I want to share how you can do fewer surveys and yet still know much […]

Marketing 69

Marketing 69

Customer Think

FEBRUARY 22, 2024

(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.)

Marketing 64

Marketing B2B Digitalization 64

Customer Think

MARCH 15, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance, and the second is the ABM Census 2022 survey by.

Leadership 80

Leadership Marketing Digitalization 80

Hubspot Sales

APRIL 11, 2023

HubSpot research confirmed this 35% churn rate. MIT research found a toxic culture was 10.4 If your sales organization alone is struggling, focused employee surveys can root out challenges. Ninety-four percent of surveyed employees said they would stay at a company longer if the business invested in their careers.

Sales 120

Sales Brainstorming Leadership Insurance 120

Sandler Training

MARCH 19, 2021

“Leading from the Front in Challenging Times” is the latest survey from the Sandler Research Center (SRC). The post Sandler Research Center Survey: “Leading from the Front in Challenging Times” appeared first on Sandler Training.

Management 117

Management Sales Leadership 117

Corporate Visions

FEBRUARY 23, 2023

Marketers typically depend on "best practices" and surveys, not science, to set their B2B marketing strategy. Here are four ways to start using scientific research and data to inform your plans.

Marketing 96

Marketing B2B 96

SBI Growth

MARCH 9, 2022

A few weeks ago, SBI Research shared a chart highlighting the reasons why top-performing SalesTech is falling short of desired outcomes after the investment. This has been a significant pain point facing revenue growth leaders and is magnified by the lack of adoption of critical tools.

B2B 138

B2B 138

Customer Think

NOVEMBER 14, 2023

Source: “The CMO Survey” (Christine Moorman, 2023) (This month’s Research Round-Up is devoted entirely to the Fall 2023 edition of “The CMO Survey.” The findings of the Fall 2023 edition of “The CMO […]

B2B 53

B2B Marketing Digitalization 53

RAIN Group

APRIL 19, 2023

To find out the answers to these questions, we surveyed 322 sales, enablement, and company leaders globally, following up on our original research conducted in 2019. Which sales and enablement issues are most challenging for leaders to tackle? What are the top sales priorities for the next 12 months?

Sales Environment 98

Sales Environment Sales Organization Sales Management 98

Sandler Training

APRIL 30, 2021

The results of the Sandler Research Center’s most recent survey offer important insights for sales leaders eager to create and sustain momentum in their sales team. The post Highlights From the New Sandler Research Center Survey, “Leading From the Front in Challenging Times” appeared first on Sandler Training.

Sales 110

Sales Leadership Management 110

Customer Think

MARCH 13, 2024

This article showcases the depth of insights possible when combining traditional market research techniques with AI-enabled technologies and extensive data sets. Integrated Market Research Integrated Market Research (IMR) combines quantitative and qualitative methods to gain insights into consumer behavior.

Marketing 40

Marketing 40

Customer Think

OCTOBER 26, 2021

A sit-down conversation with GroupSolver Co-Founder & CEO, Rasto Ivanic, and Senior Research Team Lead, Adrian Del Bosque What is Artificial Intelligence? Over the past few years, the world of market research and surveys has seen the emergence of Artificial Intelligence (AI).

Artificial Intelligence 119

Artificial Intelligence Marketing 119

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.

CRM 62

CRM Software Software Internet 62

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Flevy

APRIL 25, 2024

In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. It integrates diverse academic insights with practical experiences to uncover deep consumer insights.

Construction 52

Construction Digital Transformation Communication Decision-making 52

ProlifIQ

FEBRUARY 23, 2024

To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, account management, and more about their account planning processes, challenges, and priorities for 2024. As companies mature, digital channels for researching account planning tools also diversify.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Force Management

DECEMBER 28, 2023

Recent survey research examined the mindsets of B2B technology sales professionals, collecting data from across diverse roles, ages, and company sizes. One question asked respondents, “What would help you and your organization have greater sales success?” The number one answer: Sales Tools, Platforms & Software (44%).

Digitalization 80

Digitalization Sales Technology Decision-making B2B 80

Red Star Kim

DECEMBER 19, 2023

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway at Kysen. I’ve known Claire for more years than either of us care to remember and her long-established agency is known as one of the best for legal PR.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Customer Think

OCTOBER 18, 2023

(This month’s Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers’ concerns and uncertainties about AI.)

Artificial Intelligence 69

Artificial Intelligence Marketing Digitalization 69

Red Star Kim

OCTOBER 10, 2023

The role of learning and development (L&D) becomes more critical as firms try to ensure that their people are equipped with the latest skills to be agile enough to adapt to the fast-changing work environment. Learning & Development is often a key tool in employee retention.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Insightly

MARCH 31, 2023

To help you answer this question, Ascend2 and Insightly fielded The 2023 State of Marketing Automation Survey in February, 2023. To help you answer this question, Ascend2 and Insightly fielded The 2023 State of Marketing Automation Survey in February, 2023. View The State of Marketing Automation 2022 Survey Summary Report.

Marketing 52

Marketing B2B Media Facilitation 52

Envisio

FEBRUARY 22, 2024

Welcome to Measure What Matters, where we focus on performance measurement across the public sector. We love talking about SMART goals and Key Performance Indicators (KPIs) , and public sector organizations that measure what matters. Higher education institutions are dynamic spaces of learning and change. But what do universities measure?

Innovation 52

Innovation Publishing Management Onboarding 52

Customer Think

DECEMBER 16, 2021

Now, we’ll share some guidelines for building brand equity and creating a brand equity survey that has been tried and true through our many years of market research. We previously answered the questions, “What is brand equity and why is it important?” Let’s get started!

Marketing 111

Marketing 111

Hubspot Sales

JANUARY 30, 2024

They prefer to gather information themselves before speaking to a human when researching a brand or product. Because of their self-led research, salespeople say buyers enter conversations with them more informed than ever. LinkedIn as ruler of the prospect research process. Sales trends come and go. Why the change?

Virtual Selling 97

Virtual Selling Media Sales Decision-making 97

Zendesk

OCTOBER 2, 2023

Half of IT leaders we surveyed say that they’re being asked to do more with fewer resources. According to a global survey of 1,200 IT leaders, high competition, mounting customer expectations, and new AI tools are all contributing to changing priorities.

Cybersecurity 76

Cybersecurity Digital Transformation Investors Prioritization 76

The Center for Sales Strategy

MARCH 25, 2022

The research, which surveyed 650+ teams, found that despite economic uncertainty over the past year, RFPs will continue to be an integral part of sales growth. Requests for proposals (RFPs) generate a whopping average of 35% of annual sales revenue, according to Loopio’s RFP Response Benchmarks and Trends Report.

Sales 117

Sales 117

Brooks Group

MARCH 21, 2024

Asking effective sales questions correlates with success, according to new research : 51% of successful sales teams are effective at sales discovery and questioning. A powerful lever to improve your team’s sales performance could be hiding in plain sight: sales discovery questions. Asking questions is good.

Sales 91

Sales Sales Training Decision-making Value Proposition 91

RAIN Group

AUGUST 19, 2020

The RAIN Group Center for Sales Research has kept its finger on the pulse of what’s happening in the world of sales as we transition to virtual selling. Since beginning our research in Q2 2020, we’ve surveyed 528 sellers and buyers on their virtual buying and selling experiences.

Virtual Selling 127

Virtual Selling Sales 127