How to Identify Key Accounts: A Quick Guide to Getting it Right
Account Manager Tips
MARCH 23, 2021
For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation. Add up each customer's total score. How many make the grade will depend on your resources.
Let's personalize your content