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Sell Smarter with Social Selling on LinkedIn

The Center for Sales Strategy

Social selling. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust. It’s not just an industry buzzword.

Media 54
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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It develops your understanding of the psychology of selling to help create a sales mindset. But don’t be fooled by its brevity.

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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. Pascal Weinberger, CEO of Bardeen.ai , believes AI is helping sales teams work smarter, not harder.

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How Sales Professionals Are Using Artificial Intelligence (New Data)

Hubspot Sales

Thanks to AI, the days of generic emails and LinkedIn messages are over. AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. Let's dive in. Let's dive in.

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The Age of Nearbound Intelligence

Hubspot Sales

This means that the other 24 are controlled by the people, communities, and watering holes (what Chris Walker calls “dark social”) that the customer is living in. The Age of Intelligence Selling is more challenging than ever. It’s no longer just about acquiring information, but knowing how to act on intelligence. But I wasn’t worried.

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