sell 
Upland
SEPTEMBER 1, 2023
Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. Guided selling benefits both customers, who receive a more personalized experience, and sellers, who can offer more effective solutions based on individual needs.
Upland
MAY 3, 2023
When it comes to selling SaaS, conversations with customers often begin with this question: “So what is it that you sell, exactly?” If you sell a technology product, or anything that lives in the cloud, the answer to this question can be a little elusive. Mistakenly, most people will begin selling by talking about their product.
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Upland
APRIL 5, 2023
What if we told you that relationship selling – putting your relationship with your customers at the heart of each and everything you do – is what really moves the needle? This is relationship selling. Relationship selling takes old B2B sales motions and turns them on their head. There are many “lone wolves” in B2B sales.
Red Star Kim
NOVEMBER 1, 2023
At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.
Red Star Kim
MARCH 16, 2023
We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. They need to be focused.
Red Star Kim
NOVEMBER 2, 2023
As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. It seems they have cracked the cross-selling challenge.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.
Advertiser: ZoomInfo
The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more!
Advertiser: ZoomInfo
Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.
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Sellers are relying on virtual selling more than ever. Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone.
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Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments. But how do you prepare your sales teams to do that? You’ll learn how to: Scale training and coaching with modern technology. Provide value in buyer engagements.
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It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind. Strategies to increase buyer relationships through virtual selling. Why video is so important in coaching your reps.
Advertiser: ZoomInfo
The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The following 12 tips can help ensure that you and your team are.
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