Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. Some might question the efficacy of these enablement professionals, even though they can’t personally direct the course of the front-line sellers and their managers.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1. This book will show you how.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Red Star Kim

JANUARY 28, 2024

Last week I was excited to lead an MBL session on “Tackling Change Management – A Workshop for Professional Firms”. Leadership, emotional intelligence and teams in change management. Leadership and change The role of leadership and leaders in change management provoked much energetic discussion.

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Red Star Kim

MARCH 22, 2023

I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso (Bloomsbury) ). This book addresses networking (both in person and through social media), personal brand, internal collaboration, selling and referral management.

Leadership 130

Leadership Media Client Relationships Innovation 130

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. About the author Christopher Stoakes was originally a lawyer.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Mike Kunkle

NOVEMBER 21, 2023

Training and Education: Training programs for staff on system operation, maintenance, and best practices for air quality management. Air Quality Testing and Monitoring: Comprehensive testing and monitoring services to verify and maintain indoor air quality standards.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Prepare to be a manager (next year). Management capabilities. Learn how to manage others. Be more strategic. Act as a manager.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

AUGUST 29, 2023

Change management). Change management) appeared first on Kim Tasso. How might we use the EAST framework for behavioural nudges in marketing? To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen.

Management 130

Management Marketing Decision-making Government 130

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners. What are our goals?

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. This means that there is a huge amount of promotional activity across many teams that are not strategically planned or co-ordinated.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

The SAMA Podcast

OCTOBER 10, 2023

Adrian Davis — President & CEO of management consulting firm Whetstone Inc. Adrian Davis shares how to use storytelling to give strategic account managers a different perspective on professional selling. contains multitudes. If you haven’t had the pleasure of hearing him speak, you’re in for a real treat.

Sales Environment 104

Sales Environment Account Management Management Sales 104

Red Star Kim

FEBRUARY 16, 2023

They used the eight step process of John Kotter in his book “Leading Change”. At the conference they focused on the overall vision, the next generation and strategic priorities, expectations of partners, client service and sector. Urgency was driven by the timing of a one day partner conference scheduled for November 2021.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Mike Kunkle

AUGUST 8, 2023

This short-sightedness can lead to a rollercoaster ride of revenue fluctuations and missed opportunities for strategic expansion. Barrier 4: Resistance to Change (And Lack of Change Management) It’s human nature to resist change, and this resistance can be a formidable barrier to growth.

Sales 188

Sales Prioritization Innovation Leadership 188

Peter Simoons

MARCH 10, 2024

I asked the alliance manager. This alliance manager had already been looking after the particular alliance we were discussing for two years. Every layer in the organisation wanted to be in control and was shielding the management layer above from being involved. “Who is your executive sponsor for this alliance?”

Management 52

Management 52

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. And the strategic need to align marketing objectives to a firm’s strategic intent. Project management, innovation and technology also play an increasing role.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Upland

MAY 18, 2023

Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. And it should almost always look different to their strategy for smaller accounts. There are many reasons for this.

Key Account Management 195

Key Account Management Account Management Management Account Planning 195

Mike Kunkle

NOVEMBER 26, 2022

All the Resources you need to master and apply the course lessons, including the book, templates, topic deep dives, quizzes, and more. It’s much like the thinking in Marshall Goldsmith’s excellent book, What Got You Here Won’t Get You There. Especially if you want to continue to progress.

Sales 200

Sales Leadership Transportation Sales Training 200

Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. Book review: Neuroscience for learning and development by Stella Collins.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. My books are listed here Publications by Kim Tasso.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

NOVEMBER 2, 2022

I facilitated an inhouse change management workshop for a law firm recently. We looked at change management through the lens of both individual and organisational change. And here are 20 insights on change management processes and communication. Change management process.

Communication 130

Communication Management Stakeholders Emotional Intelligence 130

Red Star Kim

FEBRUARY 14, 2023

Manage limiting beliefs During the coaching module, there was much discussion about limiting beliefs or limiting assumptions. So where they believe that something can’t be done – direct them to consider where others have managed to achieve something similar. Delegate views and poll results are shown below.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Arpedio

FEBRUARY 20, 2024

What is Relationship Management? Relationship Management can be described as the strategic process of understanding, organizing, and nurturing relationships with stakeholders to drive positive outcomes and achieve business objectives. Book demo The post Relationship Management – What is it?

Interpersonal Skills 52

Interpersonal Skills Management Stakeholders Communication 52

Account Manager Tips

AUGUST 14, 2022

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. Strategic change takes time and energy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Mike Kunkle

NOVEMBER 23, 2023

[Click the image to see a larger version] A successful sales enablement program can help sales reps improve their sales skills, close more deals, and achieve their goals, and can engage, enable, and empower front-line sales managers to support them. A full-scale methodology implementation is a change management project.

Sales 258

Sales Finance Decision-making Profitability 258

Account Manager Tips

FEBRUARY 28, 2021

What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. Customer Success Manager #7. Companies are under enormous pressures and need account managers with the right skill set to help them navigate the challenges.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Account Manager Tips

JULY 22, 2022

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Red Star Kim

MARCH 6, 2023

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). This also manages everyone’s expectations.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

DECEMBER 22, 2022

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Be more strategic – PESTLE, Positioning and Plans. From a strategic perspective, there are four possible positions: market leaders, market challengers, market followers and market nichers. Strategic Analysis.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

SEPTEMBER 26, 2022

This 2022 book on networking (written by a young lawyer in the City of London) offers good advice Book review – Great networking by Alisa Grafton (kimtasso.com). It was also interesting to note that some had fairly strategic roles – and were interested in a wide variety of topics (including cross-selling). 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

OCTOBER 18, 2022

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Management Shift Solutions Limited. Book Contents.

Organization 130

Organization Innovation Leadership Management 130

Arpedio

JANUARY 30, 2024

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Learn more Account Management Build powerful account plans in Salesforce.

Key Account Management 52

Key Account Management Account Management Management Innovation 52

Red Star Kim

AUGUST 7, 2023

So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes. The management team awards prizes to those who’ve taken the tech-free culture on board and come up with a creative past time. Both existing and past employees are good sources of recommendations and referrals.

Communication 130

Communication Management Value Proposition Stakeholders 130

Peter Simoons

APRIL 21, 2024

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. Today, this is more applicable than ever.

Value Proposition 52

Value Proposition Leadership Marketing Management 52