Strategic Communications

APRIL 11, 2024

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. Define Your Desired Brand Image How do you wish to be viewed by your target market? and how they should do this. Their audiences do.

Small Business 52

Small Business Prioritization Communication B2B 52

Arpedio

APRIL 30, 2024

Unlike traditional methods, value selling focuses on delivering unique value to customers and aligning their needs with your product or service. By understanding and implementing value selling strategies, you can elevate your sales approach and close more deals. Simply put, it puts your customers at the center of the sales process.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

Brooks Group

APRIL 9, 2024

Decision Sponsors Decision sponsors are advocates for your solution within the buying committee, championing its merits and benefits to their peers and superiors. Decision Sponsors Decision sponsors are advocates for your solution within the buying committee, championing its merits and benefits to their peers and superiors.

Value Proposition 92

Value Proposition Procurement Decision-making Stakeholders 92

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? But relying on this alone misses the mark. The result?

Marketing 102

Marketing Sales Decision-making Prioritization 102

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Jermaine Edwards

DECEMBER 6, 2023

If you were to read some of the findings from Edelman’s trust barometer you might become depressed. In fact, I take the position of behavioral economist Dan Ariely that we can find moments of trust in everyday interactions if we’re willing to look for it. How does trust show up in our everyday communication and engagement?

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. This suggests that rather than focusing on weaknesses, you focus on strengths.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. Business Development in the Wild West?

Management 130

Management Key Account Management Digitalization Communication 130

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. This approach goes beyond traditional lead generation and focuses on personalized, targeted efforts towards high-value accounts.

Advertising 52

Advertising Sales CRM Media 52

Brooks Group

APRIL 25, 2024

Your customer success team can be your best ally. It can be tempting to focus on closing a deal and moving on to the next prospect. Your customer service team and your sales team both serve the same purpose: to support customers and improve the bottom line. You’ve got to keep plugging when you work in sales.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

PandaDoc

APRIL 17, 2024

The market for construction software is expected to reach $3.875 billion by 2030. Your business can be more efficient and productive if you use CMS. Improve document management with software integrated with your CMS. It’s your go-to location for everything related to contractors. It can help you control costs.

Software 52

Software Software Management Construction 52

PandaDoc

APRIL 17, 2024

The market for construction software is expected to reach $3.875 billion by 2030. Your business can be more efficient and productive if you use CMS. Improve document management with software integrated with your CMS. It’s your go-to location for everything related to contractors. It can help you control costs.

Software 52

Software Software Management Construction 52

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Hubspot Sales

NOVEMBER 28, 2023

Pricing Negotiations There’s no doubt that at some point in your career, you will deal with pricing negotiations. Some people won’t easily part with their hard-earned cash for your product or service. Thankfully, there are tactics you can use to encourage buy-in from your prospects. Offering freemium versions of software.

Negotiation 102

Negotiation Sales Leadership CRM 102

Arpedio

MARCH 6, 2024

By fostering open lines of communication, understanding client needs, and delivering personalized solutions, account managers can strengthen bonds with clients, driving loyalty and long-term engagement. Effective account management techniques are critical for businesses of all sizes and industries.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

FEBRUARY 27, 2024

In today’s rapidly evolving business landscape, sales strategies that focus solely on transactions are becoming increasingly outdated. In the next sections, we will explore the core principles and strategies of relationship selling, providing actionable insights to help you implement this approach in your own sales efforts.

Prioritization 52

Prioritization Communication Software Software 52

Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. Yet the underlying need of why digital marketing is needed, and why is so important to implement and focus on has not changed. .

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. Yet the underlying need of why digital marketing is needed, and why is so important to implement and focus on has not changed. .

Digitalization 91

Digitalization Healthcare Communication Marketing 91

LinkedFusion

OCTOBER 11, 2023

This comprehensive guide will explore how inbound marketing provides a way to generate leads and how leveraging a LinkedIn Outreach Automation Platform like LeadConnect can be a game-changer. Content marketing, social media marketing, email marketing, and SEO are some of the strategies to get more customers to your business.

Small Business 52

Small Business Advertising Media Marketing 52

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

Hubspot Sales

NOVEMBER 22, 2023

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. As a company that offers its own CRM, we're obviously happy to share that sales reps think it's an important type of tool. It's not that new or hard to access.

CRM 94

CRM Decision-making Sales B2C 94

Hubspot Sales

JANUARY 4, 2024

Nobody is answering the phone and emails, and it seems like your prospects are falling off the face of the Earth. Two days until the end of the month; your quota is complete by 67%. A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions.

Sales 108

Sales Management Sales Management Marketing 108

Insightly

MARCH 11, 2024

One of the most enlightening questions you can ask a person in business is ‘what’s in your tech stack?’ And third, you can typically find apps in common with most orgs. We’ll start with the obvious ones – the go-to-market teams , and then move into others who you may not think can benefit from CRM, but surely can.

CRM 52

CRM Organization Decision-making Facilitation 52

Nutshell

MARCH 15, 2024

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service.

CRM 71

CRM Software Software Communication 71

Hubspot Sales

JULY 7, 2023

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. AI makes prospecting efforts more effective. Are sales teams investing in AI?

Artificial Intelligence 114

Artificial Intelligence Emotional Intelligence Sales Decision-making 114

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Choose an email address that is professional and checked frequently as the source of your campaign.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Nutshell

FEBRUARY 28, 2024

It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. Read on to learn more about website visitor tracking and how it can help your B2B business grow.

B2B 71

B2B CRM Software Software 71

Nutshell

JANUARY 17, 2023

Sales and marketing teams and other business units benefit from the key functionality of CRM systems. In this article, we’ll explain the value that CRM can bring to your business, how to know if your business is ready for CRM, and what to consider when evaluating different CRM products. What can a CRM do?

CRM 62

CRM Software Software Communication 62

Brooks Group

SEPTEMBER 14, 2023

Why Is Sales Coaching Important for Revenue Growth? Sales leaders target coaching efforts based on observations of sales professionals’ activities in the field and/or analysis of recorded calls. Sales coaching gives sales professionals the mentoring they need to resolve critical skills competency gaps and be more productive.

Sales 91

Sales Sales Training Sales Management Onboarding 91

Arpedio

FEBRUARY 15, 2024

In the fast-paced world of sales and marketing, success hinges not only on closing deals but also on the groundwork laid long before a transaction takes place. Definition of Pre-Sales In the realm of business, particularly in sales and marketing, the term “pre-sales” holds significant weight.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Hubspot Sales

APRIL 4, 2023

You also need to answer behavioral questions that assess your experience, skills, and fit for the job. They demonstrate your impact in an engaging way and have the power to stick in your interviewer's mind long after the interview is over. For instance, what was your main objective? What obstacles did you face?

Supply Chain 98

Supply Chain Leadership Construction Artificial Intelligence 98

Flevy

MARCH 26, 2024

The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated. They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. FlevyPro is currently used by 100s of consultants and business executives.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Hubspot Sales

JUNE 26, 2023

If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts. Lead generation specialists play a crucial role in the sales process.

CRM 91

CRM Communication Account Management Leadership 91

SuperOffice

JUNE 14, 2022

At the same time, prospecting is one of the most important parts of sales. Without it, your sales pipeline won’t be filled with sales opportunities. And the more opportunities (aka quality leads ) you have in your pipeline, the more chances you have to close deals. Know your ICP and their problems.

Decision-making 118

Decision-making B2B Digitalization Meetings 118

LinkedFusion

SEPTEMBER 11, 2023

Furthermore, you might as well be playing on hard mode if you’re a small business attempting to establish your reputation in your field. Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads.

Marketing 52

Marketing Advertising Media B2C 52

Strategic Communications

MAY 23, 2022

I’m often surprised when I work with clients and companies to find that they aren’t taking advantage of the valuable information they have at their fingertips about their customers and their sales patterns. What are your sales levels—by product/service—over time? And speaking of focus… Customer demographics.

Marketing 52

Marketing Customer Life Cycle Communication Advertising 52

Zendesk

FEBRUARY 24, 2022

Marketing alignment. Strong communication. The question is: which members of your team are handling all of this? If you expect your sales representatives to handle this avalanche of logistics while also closing deals, you’re setting yourself up for some seriously burned-out teams and major issues with efficiency.

Sales 98

Sales Sales Analytics Procurement Software 98