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10 Ways to Encourage Employee Development

The Center for Sales Strategy

In this revamped corporate world, organizations are increasingly investing in employee experiences. The emphasis is on employee reskilling and upskilling with the view to build competitive advantages that will help organizations navigate the future.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Developing a business plan was seen as a priority for those who were new in leadership roles in their firms as well as established leaders looking to drive development and growth (see delegate top takeaways below). 10 reasons why (kimtasso.com). And 90% didn’t have a marketing plan for private client.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

Both existing and past employees are good sources of recommendations and referrals. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes. A high level of internal communications was needed during the pandemic (many firms had reassuring weekly update) but less is needed now.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

I was surprised to see the development of new services ranked so low. International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. The list feels a little inward looking.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success?

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Referrer Management – Capacity and Capability

Red Star Kim

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. Encouraging them to devote time to a non-billable activity is even harder.

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20 insights on change management processes and communication

Red Star Kim

At the end of the session, they had developed two project plans for implementation. We reviewed several change frameworks (including Kotter’s eight stage model from “Our iceberg is melting” and Rosabeth Moss Kanter’s 10 stage model). We looked at change management through the lens of both individual and organisational change.