article thumbnail

28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

article thumbnail

Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

article thumbnail

Top Sales Tools of 2020 and the Digital Sales Revolution

SBI

Top Sales Tools of 2020 and the Digital Sales Revolution. At no other time in the history of sales have we seen this magnitude of choice in digital selling technology. Digital, at the time was largely confined to typing and storing word processing documents and creating spreadsheets to keep track of sales forecasts and booked revenue.

article thumbnail

Questions on confidence at work

Red Star Kim

We discussed cognitive distortions and how to manage them. And learned that the most effective people manage to balance a positive view of the future with a realistic grasp of the potential obstacles. You should speak to your line manager if you often feel stressed. There is often a lot of use of the word “should” as well.

Meetings 130
article thumbnail

The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. For example, expanded virtual care can exacerbate the digital divide that excludes individuals without access to or fully understanding of the needed technologies. Where are we now?

article thumbnail

You’re Using LinkedIn the Wrong Way—Here’s What We Recommend Instead

Strategic Communications

I’ve had a LinkedIn profile since 2009. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Managing Remote Staff. Direct Mail in the Digital Age. Not because I write clever copy.