Red Star Kim
SEPTEMBER 8, 2023
The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?
Red Star Kim
NOVEMBER 24, 2023
ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Sam Round of Hazlewoods Accountants reflected “Discussion revealed that clients are most concerned with the wellbeing of people and their social contribution.
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Red Star Kim
NOVEMBER 1, 2023
Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.
Red Star Kim
MARCH 16, 2023
This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. M&BD supports effective internal communication and intelligence and knowledge sharing. Internal communication – Why, how and what (kimtasso.com).
Red Star Kim
MAY 11, 2023
Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Hubspot Sales
JANUARY 25, 2023
However, turning your idea into a profitable business is no simple task. The goal here is to identify and validate a profitable business idea. Chanty is a communication and team collaboration app that went head-to-head with companies like Slack. Now we are in the ivy league of communication platforms.
QYMATIX
MAY 25, 2021
From them, excellent communication skills and numerical understanding is expected. Machine learning application example: how do Sales Controllers profit from it? Sales teams in B2B need more support in understanding, analysing and communicating sales data. Companies profit the most when man and machine work together.
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