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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. And that technology is making some jobs obsolete.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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What is Value?

Service Excellence Partners

It’s a term we use frequently in new or expansion sales: product value, business value, Time-to-Value. Marketers regularly communicate how their product’s features, advantages and benefits are better than the competition. Probability —humans often make choices involving risk and uncertainty. But what is it, exactly?

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Change Management Consultant for an accelerating Consulting business

Arpedio

Arpedio is a Copenhagen-based and US-present company, founded in 2012, originally providing apps in Salesforce.com for BtB Sales Excellence. Since 2018, we have added professional Salesforce Consulting services ranging from implementation, designing system architecture to continuous support within marketing, sales and customer service.

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Robot Psychology: How do Humans react to Robots?

QYMATIX

But it is the facial expression, the intense inquisitive look on its face, that makes this creature truly fascinating. But isn’t it true that humans love to be creative – to invent things that make our lives easier, that can help us in our daily work, and please do it faster and more accurately than we can ourselves?