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Top six leadership qualities?

Red Star Kim

I’ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. So what do you consider to be the top six leadership qualities? In this rapidly changing world, what would you consider the essential leadership qualities?

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Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. On feedback he mentioned research by Naomi Eisenberger showing that the brain treats social pain much like physical pain.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Others simply do not really understand the concept, believing it is just about managing the largest customers.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. Everyone is different.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Greater employee retention through generational diversity

MDI Training

Keynote speaker Karen McCullough talks about such generation management in an interview. Generational biases can negatively impact employee engagement by creating a lack of trust, understanding, and communication between different age groups. Incompetency as a Norm When it comes to managers'.