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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

Marketing 126
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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. If you present metrics like win rate, pre-qualified pipeline, and prospect meetings to the CEO, you’re in trouble. Your Buyers Are Getting More Comfortable Buying Without a Face to Face Meeting. As their average customer acquisition cost drops, they can lower prices.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

mergers and acquisitions) would fall into this category. 100% Connecting after meeting. Referrer management – Referrals management (kimtasso.com) March 2013 (6Rs approach). There are some services that are wholly reliant on third party referrals as it is not easy or feasible to reach the end user clients. Bring focus.

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4 ways to grow your customer base as a startup

Zendesk

With that experience and insight in his pocket, later in 2013, he closed his first enterprise deal for hundreds of thousands of dollars. They do this because it helps the company understand the customer’s perspective about their own space or, in the case of mergers and acquisitions, a space in which they want to be competitive.

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How Will You Measure Your Year?

SBI Growth

It will focus on how to sustain results through the acquisition of new capabilities. Of all the new capabilities leaders could drive, here were seven that stood out in 2013. Ensured that your reps only meet with the right people. How many of the top seven from 2013 did you acquire? And revenue is a lagging indicator.