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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote.

Marketing 132
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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? 4 Keys to Making the Persona Project Successful. What changes do I need to make to our CRM or Sales Force Administration Tools? interactions where decisions are made). What persona drives the biggest “no decision” rates? - Hey, Sales Operations leaders.

Meetings 115
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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Are you making it easy for the buyer to find you? We're here to help.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. Invest two hours reviewing best practices by registering for the Make the Number Tour. Embrace Direct Content Marketing to make sure that it is not executed as a stale interruption media. Direct Content Marketing is born. No worries.

Marketing 127
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

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“I’m not on holiday – I’m strategically preparing for work…”

Mercuri International

In a previous blog post, we looked at the link between well-being and productivity, making the case that a happy workforce was not just a goal in itself, but essential to long-term business growth. A 2017 survey, also by Project Time: Off, found that 54% of Americans didn’t take all their vacation days, up from 42% in 2013.

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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. For me personally, I was honored to get a Silver award for best Sales Blog Post of 2013. Why Your Focus on Quota is Killing Revenue Growth (Silver medal winner for best Sales Blog Post of 2013).

CRM 54