Remove 2013 Remove Communication Remove Decision-making
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote.

Marketing 132
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. Invest two hours reviewing best practices by registering for the Make the Number Tour. Email used to be for only acquisition and customer communications. Content Marketing applies perfectly to direct communications. No worries.

Marketing 127
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What do you do when your boss is a micro-managing control freak?

Red Star Kim

They fear making mistakes and don’t want to appear vulnerable. Their behaviour makes you feel irritated, inferior, worthless and stupid. They may make you feel stifled, stupid or untrusted. You need to avoid making mistakes or paying insufficient attention to detail. Please let me know if you’d like a copy.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. Facilitation skills provide opportunities and resources to a group of people that enable them to make progress and succeed.

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5 Tips to Build Stronger Relationships in Account Planning

Janek Performance Group: Account Planning

This makes account planning essential. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. New employees mean new stakeholders, decision makers, and priorities. It’s interpreting body language and nonverbal communication. This makes it essential to relationship-building.

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What’s the Purpose of Advertising: To Entertain or to Sell?

Strategic Communications

They made their debut during the 2008 Super Bowl and were retired in 2014 by CEO Paul Idzik who had joined the company in January 2013. The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. appeared first on Strategic Communications.