Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

NOVEMBER 24, 2023

Francesca Lagerberg, CEO of Baker Tilly accountants and regular host of the Managing Partners’ Forum “Retuning your firm” shows chaired discussion with Kate Cooper, Director of Finance at the Institute of Directors and Alain Thys. As marketers, we must remain tuned into the client voice and this panel provided plenty of food for thought.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

AUGUST 14, 2023

An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Write to create a curiosity gap (the space between the information we know and what we don’t know).

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

FEBRUARY 8, 2024

Methods to capture target information include: surveys, adverts, web site visits, analytics, landing page pop ups, forms/subscriptions, Chatbots/LiveChat, emails, content marketing (especially thought leadership), blogs, social media and videos. Without targeting there is the risk of “spray and pray” content being sent into the ether.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Aepiphanni

DECEMBER 17, 2020

In a Medium article written by the founder and owner, Maren Kate, she tells the story of how the company dissolved overnight in 2015 after scaling fast and not realizing beforehand that their burn rate was high. This highlights the importance of cash flow management. Measure cash flow before the money even hits or leaves your account.

Management 40

Management Suppliers Finance Small Business 40

SBI

JULY 14, 2021

Founded in 2015, Chorus is a leader in Conversation Intelligence, a space that industry analysts rank as the highest impact and highest satisfaction category of sales enablement technology available today. Read Henry Schuck’s blog post to learn more about the Chorus acquisition. Morgan Stanley & Co. About Chorus.ai.

Acquisition 34

Acquisition Artificial Intelligence Software Software 34

Red Star Kim

FEBRUARY 6, 2023

.” Related posts About Vuture The story of how David Brady founded the Vuture marketing agency and developed the digital marketing system in 2006 and then went on to sell it to in 2019 is covered here: The Sale of Vuture: Finding a Strategic Partner to Grow Our Company (vistapointadvisors.com) CM Group Completes $410 Million Financing and Expands (..)

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26