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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Conversation skills book review 1 – How to talk to anyone about anything – James W. Williams

Red Star Kim

I often wonder whether the conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of a relationship building or sales conversations.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. finance, marketing, human resources, technology) as well as leading fee-earners.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Francesca Lagerberg, CEO of Baker Tilly accountants and regular host of the Managing Partners’ Forum “Retuning your firm” shows chaired discussion with Kate Cooper, Director of Finance at the Institute of Directors and Alain Thys.

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Leadership, emotional intelligence and teams in change management

Red Star Kim

And this requires more than excellent internal communications Book review: Influential Internal Communication by Jenni Field (kimtasso.com). A key part of successful change management is engaging with employees Change management and Employee engagement (kimtasso.com).

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22 tips on being a persuasive writer in professional services

Red Star Kim

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Stories were the original form of communication – before writing existed. Show them with evidence.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Communicate more internally about our engagement with referrers.