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Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

SBI

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses. Ensure initial buyer interactions are digital.

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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Assess organization culture(s) related to the change. Change management – Change Catalyst book review by Kim Tasso September 2018.

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Moving from Project to Product: A Five-Stage Journey

Planview

The way we work and organize is changing. In the traditional project-centered model, companies are organized around tasks, with each group focused on one element of a project. A 2018 Gartner survey found that 85% of companies prefer a product-centric model. Read Next: Definitive Guide to Digital Transformation.

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Remote Selling: the new essential distance selling method

Mercuri International

The world has changed, and digital transformation has given rise to new ways of selling, including remote selling. The third edition of the “State of Sales” report prepared by Salesforce 1 in 2018 outlined how, before the Covid-19 emergency, a salesperson spent 32% of their time virtually meeting potential customers.

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Events and Event Planning in a Post-Pandemic World

Strategic Communications

How Events Have Changed Before the pandemic, “it was almost frowned upon to provide a virtual option for your in-person conference,” says Stephanie Roulic, founder and lead organizer of Startup Boston. That didn’t last, though, Park says, as digital fatigue set in. Her mantra is “Do it well, or don’t do it at all.”

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Why now is the time for sales enablement directors to double down

Showpad

But now sales enablement professionals must work in overdrive to not only support sellers across their organizations, but do so while navigating the pitfalls of remote work and a rapidly changing business landscape. This new reality has increased the urgency for sales enablement directors to embrace digital transformation.

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Sharing Perspective: Four Ways Sellers Can Stay Relevant During the COVID-19 Pandemic

Miller Heiman Group

Over the last five years, sales organizations have hit their revenue targets, even though individual sellers’ metrics declined. Our 2019 World-Class Sales Practices Study showed that lead conversion and quota attainment were both down by double digits (13% and 10%, respectively).