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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners? And also to support cross-selling and enhance the client experience.

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

They may be project-based to support innovation projects. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. Happily, there is now more involvement of M&BD teams in innovation and new product and service initiatives.

Marketing 130
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? The OnePlace legal client relationship management system was acquired by InTapp in 2019. Why do law firms needs SAM?

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Innovation in Business: 5 Tech Trends to Stay Ahead of the Curve

CMOE

In fact, Gartner’s 2019 CIO Report found that 37% of organizations have implemented AI in some form. In combination with other advanced technologies, cloud computing is enabling organizations to not only improve internal operations but also innovate in the way they interact with their customers. Building AI-as-a-Service.

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The Future of Workplace Learning – Digitization Boost

MDI Training

Technical innovations have redefined teaching and learning. Two-thirds of companies are planning to move employees to remote working in the long term. It is now known that t he half-life of knowledge is decreasing insanely fast and that one must continue to learn continuously in one’s working life. Read More.