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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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Drawing a line between Account & Key Account Management

KAM With Passion

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Seen from a sales rep and sales team point of view, AM defines: How each customer is engaged as soon as they have purchased. But those who do perform better.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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How Key Account Management Protected Dell in the Last Recession

SBI Growth

” In a survey of 226 economists published by the National Association for Business Economics in August 2019, 72% of the respondents said they believe the U.S. Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.”

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Revenue: Revenue targets are developed “bottom-up,” by the account team.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly). So here’s a brief system review: CogniClick for instant, personalised research reports using AI. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

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