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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. OnePlace/Intapp Another delegate mentioned he liked using this system.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

And I hope this professional relationship and friendship lasts many more years… PM Forum PM Magazine: PM Forum PM Forum training: PM Forum Managing Partners’ Forum (mpfglobal.com) Leadership Development Programme Related articles Managing Partners’ Forum Strategy Summit (kimtasso.com) July 2023 Being more strategic – Case studies (..)

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Relationship equity : As of December 2020, we have increased the total contract value of the program by approximately 50 percent, with eight net new Fortune 100 brands as a direct result of global account clients advocating on our behalf. Loyalty & expansion: A 230 percent increase in total wallet share with global accounts.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

New CIM professional marketing qualifications – 2020 (kimtasso.com) Be proactive – Recognise the need to move away from simply responding to requests and providing a service. It was interesting to learn how Business Development Executives work with managing client relationships”.

CRM 130
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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

Over the past five years, the firm has trained over 500 partners, resulting in stronger client relationships and helping increase firm revenue. McDermott Will & Emery has a unique approach to business development, a key component of which is a global training program for partners on managing their networks.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

As well as considering the grading of clients and referrers for the firm or particular teams there was recognition of the value of guiding each fee-earner to focus on: Critical clients, prospects and referrers (around 10) Key relationships (around 150 – see Dunbar’s Law in Client relationship management (CRM) – how many close social (kimtasso.com) (..)