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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. The qualification criteria are extensive, with only 24 customers in the GAM program as of March 2021.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Coaching qualifications are explored here: Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com). But coaches resist the temptation to tell. There are various levels of formal coaching training – certificates, diplomas and Masters degree qualifications.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.

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How leaders successfully drive innovation

MDI Training

We apply methods from design thinking (such as brainstorming, prototyping and iteration) to business modeling and strategy. March 2021 | Impuls series , Leadership Impact , Leadership Tips | 0 Comments with Marilena Maris: economist, personnel developer and executive coach. Secure a place on the course now. What might help you next?

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Assertive communication: The importance of voice

Red Star Kim

This was experienced during a session in 2021 assertiveness, effectiveness and impact – We’re all in the same boat (kimtasso.com). One delegate wisely commented “Lean on your team” We are not alone in feeling the way we do – others in similar roles in different firms often feel the same way.