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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

See also integrated-business-planning-oct12.pdf Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130
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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. The Economist – The year in 2023 (subscription required The World Ahead 2023 | The Economist ) is a good starting point for any PESTLE analysis. Business facing stagflation (high costs and low demand). Immigration and social unrest. Technological.

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Referrer Management – Capacity and Capability

Red Star Kim

And co-create a plan. Why do you need a business plan? 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!)

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

Having confident leadership with a strong vision, backed up with a robust business plan and strategy and evidence of progress was attractive to potential recruits. And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies.

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How to create an effective sales plan: Tips and examples

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Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. Without further delay, let’s take a look at how you can create an effective sales plan for your business. What is a sales plan?

Sales 52