Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. But this is only the starting point.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. All of a sudden your communication goes down.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. All of a sudden your communication goes down.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Cosawi

SEPTEMBER 13, 2021

The COE creates the fine balance by driving the corporate shift, aligning the vision and mindset and providing an aligned communication and business process while enabling the local groups to focus on customer intimacy and relevant value. Creating customer-centric curricula. Thinking Globally and Acting Local. . .

Account Management 52

Account Management Leadership Account Planning Communication 52

Janek Performance Group: Account Planning

OCTOBER 25, 2023

Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. An additional 21 percent are, at best, lukewarm.

Account Planning 52

Account Planning Decision-making Communication B2B 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Showpad

DECEMBER 5, 2021

I’ve worked myself into a marketing job, but 80% of my career has been in sales, account management, and creating marketing programming and other services to support sales teams. . My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Nutshell

APRIL 23, 2020

According to research, the likelihood that an existing customer will respond to an upsell is 60 to 70%. This is especially true for B2B companies, where 90% of customer value comes after the first sale. Finding new customers is expensive. Another reason you absolutely must retain customers in the long-term?

Sales 71

Sales Customer Success CRM Communication 71

SmartKarrot

FEBRUARY 15, 2022

As a Senior Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customer value, including providing a compelling digital customer post-sales experience. Communicate high-level performance statistics to customer business representatives.

Customer Success 19

Customer Success Customer Experience Stakeholders Onboarding 19

SmartKarrot

AUGUST 2, 2022

Implement scalable “Tech Touch” success model-based systems, processes, and communication to help KCM grow its active Member base by retaining current Members and growing Lifetime Value. Optimize the post-sales customer journey, ensuring customers recognize value from the Paper product.

Customer Success 19

Customer Success Leadership Onboarding Communication 19

SmartKarrot

FEBRUARY 23, 2023

Establish important milestones and goals with strategic customers, develop key performance indicators, and assist the customer in realising their definition of success. Execute Executive Business Reviews (EBR) on a regular basis, according to the type of customer, at intervals chosen based on customer value.

Customer Success 19

Customer Success Stakeholders Account Management Communication 19

SmartKarrot

NOVEMBER 29, 2021

Guide customers on non-technical issues such as data security and governance, compliance, and contracting. Forecast accurately and communicate clearly to senior leadership. Become the AtoB expert and educate your customers on best practices regarding AtoB. calling non-responsive customers).

Customer Success 19

Customer Success Government Account Strategy Customer Value 19

SmartKarrot

JULY 8, 2022

Apply here: [link] Role: Customer Success Manager Location: Remote, United States Organization: Applied Systems As a Customer Success Manager, you will develop and manage strong relationships with new and existing customers. Conduct regularly scheduled touchpoints with customers.

Customer Success 19

Customer Success Insurance Onboarding Government 19

SmartKarrot

AUGUST 25, 2022

Partner with Sales, Account Management, and AI Services to ensure clients are set up for success in the short and long term. Manage and assign resources based on capacity and experience and customer value. Maintain a high level of customer satisfaction with the services.

Customer Success 19

Customer Success Construction Leadership Onboarding 19

SBI

JULY 1, 2020

Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

SmartKarrot

FEBRUARY 23, 2022

Apply here: [link] Role: Director of Customer Success Location: Birmingham, England, United Kingdom Organization: Advanced As a Director of Customer Success, you will build and sustain a team of high-performing Customer Success Managers (CSMs) and/ or Customer Success Executives (CSEs) who drive customer value, retention, and adoption.

Customer Success 19

Customer Success Co-Creation Onboarding Profitability 19

SBI

NOVEMBER 13, 2019

Qcert gives management the assurance that teams are field ready by validating that employees have a strong grasp of the critical knowledge and skills they need to excel in their position. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+.

Account Planning 20

Account Planning Acquisition Organization Account Management 20

SBI

DECEMBER 4, 2019

ClearSlide is a unified sales enablement platform that delivers buyer engagement analytics, content management, and communication tools to inform every stage of the sales process. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+.

Artificial Intelligence 26

Artificial Intelligence Account Planning Innovation Acquisition 26

SmartKarrot

JUNE 11, 2021

The curriculum ranges from basics to instilling skills that drive expansion and increase in customer accounts. You will also learn how to manage time effectively, deal with customer discontent, NPS for customer success, and communication management. TriTuns Customer Success Training Program.

Customer Success 22

Customer Success Onboarding Customer Life Cycle Customer Experience 22

SmartKarrot

JUNE 2, 2021

Develop a trusted advisor relationship with customers to ensure that both business strategy goals and that the technical and operational timelines are aligned. Monitor and respond to customer inquiries, applying internal resources, escalation, and resolution processes for critical customer issues.

Customer Success 10

Customer Success Onboarding Performance Review Facilitation 10

SBI

MAY 21, 2019

. “Since we started using Mediafly, our customers have rated their experience higher, citing things like the ability of reps to give them the best information in the moment,” said Tom Stubbs, Sales Capability Communications Manager at PepsiCo. Account Planning. It provides users with. Industry News. Industry News.

Account Planning 30

Account Planning Sales Healthcare Account Management 30

SBI

JANUARY 29, 2020

Sellers can add approved Allego content to their prospect communications with minimal disruption to their workflow, and users can receive notifications about new visitors, track visitor behavior in reports, and more. Account Planning. Account Planning. Account Planning. Industry News. It provides users with.

Account Planning 26

Account Planning Sales Digital Transformation Stakeholders 26

Hubspot Sales

DECEMBER 2, 2020

Regardless of how the prospect is trained to buy, explain that your best customers value their vendor relationship. Is the purchase price the critical issue or does the cost include installation, training, ongoing support, account management, maintenance or other aspects of the ongoing use of the product?

Suppliers 113

Suppliers Decision-making Publishing Meetings 113

Planview

NOVEMBER 3, 2022

The panel discussion included Russell Moss, VP and Divisional Technology Officer, Technical Delivery and Support at HCSC, Darrell Fernandes, former Head of Project Technologies at TIAA, and Emily Kelsey, Strategic Account Manager at Planview. How VSM Bridges the Communication Gap Between Teams.

Financial Services 52

Financial Services Healthcare Decision-making Organization 52

SmartKarrot

SEPTEMBER 6, 2022

Coach customers to be product experts and train their teams on ThoughtTrace best practices so they become increasingly self-sufficient. Partner with Sales staff to help them better understand customer value propositions. Manage and maintain customer expectations to successfully deliver of all quoted deliverables.

Customer Success 19

Customer Success Value Proposition Onboarding Stakeholders 19