article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. Customer success is focused on retention, loyalty and advocacy.

CXM 520
article thumbnail

8 Key Account Management Skills in Demand Right Now

Account Manager Tips

What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Life After Key Account Management? What Happens Next?

Account Manager Tips

What are your options when you're a key account manager and ready for your next move? Life after key account management How to prepare for your next career move 1. Life after key account management What are your options when you're a key account manager and ready for your next move?

article thumbnail

Why Customer Success Matters w. Ronni Gaun

Account Manager Tips

Customer Success (CS) has broken free of its SaaS origins to become a human-to-human movement. Ronni Gaun, a top 100 CS strategic strategist in 2020 explains why customer success matters and why the revolution is just beginning. Customer success isn't going anywhere, just getting louder and prouder and getting smarter.

article thumbnail

Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how. Table of Contents.

article thumbnail

The single most important skill in key account management

Jermaine Edwards

What if leadership was what we really needed in key account management today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. What is your view on the importance of leadership with your customers today?

article thumbnail

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

A follow-up study SAMA conducted a year later showed a shift in top customer expectations, including: Thought leadership on real-time challenges Pricing flexibility and creativity Process automation Longer payment terms and return policies Effectiveness in hybrid working environments. 2: Reset your shared success plan.