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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

I facilitate various workshops designed to increase commercial awareness. I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). For young professionals.

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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

The Current State Situation Historically, due to being in a mature vertical where you have serviced many customers for many years, with upgrades, maintenance, services, and expansions, you have focused on territory management and account management and experienced reasonable growth in your industry.

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How to Overcome Challenges in Account-Based Selling

Arpedio

Maintaining consistency in messaging, engagement, and account management across different regions and business units requires scalable processes and technology infrastructure.

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Sales AI: How Artificial Intelligence is Shaping the Future of Sales

Arpedio

AI Data Foundation with ARPEDIO Solutions Account Management Software : ARPEDIO’s Account Management Software in Salesforce provides comprehensive visibility into customer accounts, capturing critical data points and relationships. Adhering to regulatory requirements and ethical standards is critical.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. We reviewed macroeconomic and microeconomic concepts and trends.