DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SBI Growth

JANUARY 8, 2020

It is the start of 2020, a new year for your organization. You are just getting back from vacation, coming into a flurry of activity. Last year probably had some ups and downs, but you are ready for a new.

Global Accounts 87

Global Accounts Account Management Management Organization 87

The SAMA Podcast

MAY 9, 2023

To address this challenge, organizations must design an organizational structure that interfaces more effectively with their global accounts, including providing support to global account managers (GAMs). In our latest episode, host Harvey Dunham discusses Global Account Management with Noel Capon, the R.C.

Global Accounts 104

Global Accounts Management Account Management Organization 104

The Chapman Group

AUGUST 23, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 78

Account Management Management Value Proposition Account Planning 78

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

KAM With Passion

MAY 27, 2021

Deliver an initial training to the first Key Account Managers and Teams. If, on the contrary, your company already has some experience with KAM, the potential training needs are somewhat different and can be summarized as follows; Deepen the training on KAM to existing Key Account Managers and their teams.

Key Account Management 130

Key Account Management Global Accounts Account Management Management 130

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. ARPEDIO is one of the Global Technology Partners of SAMA). Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Managing customers well requires 3 complementary capabilities. Complex Sales. Account Management & Delivery.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Deep Insight

AUGUST 16, 2021

‘Hunting elephants’ is a term used by sales people to describe the targeting of very large clients. Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

KAM With Passion

MARCH 28, 2022

This post kicks-off a new section of the KAM With Passion blog dedicated to Complex Sales. The series of posts on Complex Sales is about the bottom of the pyramid. How complex is a complex sale situation? In the world of B2B sales, the term of complex sales is a well-accepted term but what does it mean exactly?

Procurement 130

Procurement Stakeholders CRM Government 130

Account Management Skills

FEBRUARY 22, 2021

?. Paul Kirkley has spent his entire career in agency account management. How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role. * How to lead, inspire and set the account management team up for success. *

Account Management 52

Account Management Management Banking Meetings 52

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Account Management Skills

APRIL 13, 2021

I think there are loads of tips here for account managers who are dealing with their clients. Before I ask you to fill in a few of the gaps, listening is the most important skill for any account manager and I’ve been wanting to get an expert in the field of listening. So this is a good topic to kind of understand.

Account Management 52

Account Management Management Communication Brainstorming 52

Revenue Storm

FEBRUARY 15, 2022

For 20 years, I had a monthly sales quota. Even when I was leading a $400 million global accounts organization. Each and every month, I learned there are some critical actions every sales leader should be taking as we head towards the end of the first quarter. Average Sales Cycle: 6 months. Start with the numbers.

Value Proposition 78

Value Proposition Sales Global Accounts Account Management 78

Revenue Storm

JANUARY 19, 2021

Now is the time to implement a science-based approach to planning and achieving your organization’s 2021 sales plan. Has the number of new prospects coming into the top of the sales funnel changed? Has the type of prospect changed such that it will impact the size of the first sale? Has the sales cycle elongated or shortened?

Account Management 78

Account Management Decision-making Global Accounts Sales 78

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Chatbot coaches to help in the sales process. AI-driven lead scoring.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

SBI Growth

FEBRUARY 2, 2013

I hear this lament often from Sales Ops leaders. The highest priorities on your plate are often about reacting to the sales team. Deploy or Expand Inside Sales. Deliver a silver bullet that will lower cost of sales. You’ll also give your field sales organization the time to acquire more new accounts.

Global Accounts 121

Global Accounts Logistics Sales Decision-making 121

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

AUGUST 4, 2021

Organizations we work with are already planning for this next or new normal hybrid model and have spent tremendous efforts to elevate the needed skillsets of their commercial teams – especially strategic account managers. . They are looking for business partners to help them return to growth. View The Full Article Here.

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Cosawi

DECEMBER 31, 2019

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs).

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Miller Heiman Group

FEBRUARY 21, 2019

Sales leaders do not want to make mistakes when hiring new members of their sales team. In 2018, just 54 percent of all sellers met their sales quotas, according to CSO Insight’s 2018-2019 Sales Performance Study. Sales leaders know what attributes they need in each member of their sales team.

Sales 62

Sales Global Accounts Finance Performance Review 62

5600 Blue

NOVEMBER 29, 2017

We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection.

Account Management 105

Account Management Global Accounts Management Account Planning 105

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SBI Growth

JANUARY 10, 2020

Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. The sales group, sales operations has their own view of data management and so does marketing. Segment 1: Understanding Digital Strategy.

Digital Transformation 96

Digital Transformation Digitalization Sales B2B 96

MTD Sales Training

AUGUST 29, 2013

But our studies have shown that there is one main component in a supplier/client relationship that can go a long way in developing future sales and encouraging that close relationship that can make or break the contact. The purpose of the relationship goes beyond just transactional sales. Managing Director. Happy Selling!

Suppliers 48

Suppliers Key Account Management Account Management Global Accounts 48

5600 Blue

AUGUST 28, 2018

So why do we allow this to happen with our sales reps? At the end of the process we documented one key issue almost all these very seasoned global account managers had; they were discussing commercial terms separate of value. The sales rep's job is to anticipate and change that conversation. Why is this?

Negotiation 52

Negotiation Construction Global Accounts Account Management 52

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection.

Account Management 52

Account Management Global Accounts Management Account Planning 52

SalesGlobe

FEBRUARY 9, 2022

Your Revenue Roadmap: Driving Your Sales Strategy with Compensation. My tour guide, Cliff, was a driver sales rep for a major brewing company. In addition to being a driver sales rep, Cliff had become a bit of a marketer, too, since the company had changed his objectives a short time ago.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

SBI Growth

FEBRUARY 8, 2020

Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. The sales group, sales operations has their own view of data management and so does marketing. Segment 1: Understanding Digital Strategy.

Digital Transformation 90

Digital Transformation Digitalization B2B Customer Experience 90

SBI Growth

FEBRUARY 21, 2020

Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. The sales group, sales operations has their own view of data management and so does marketing. Segment 1: Understanding Digital Strategy.

Digital Transformation 87

Digital Transformation Management Digitalization B2B 87

SBI Growth

FEBRUARY 26, 2020

Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. The sales group, sales operations has their own view of data management and so does marketing. Segment 1: Understanding Digital Strategy.

Digital Transformation 77

Digital Transformation Management Digitalization B2B 77

SBI Growth

MARCH 1, 2020

Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. The sales group, sales operations has their own view of data management and so does marketing. Segment 1: Understanding Digital Strategy.

Digital Transformation 62

Digital Transformation Management Digitalization B2B 62

SBI Growth

JUNE 20, 2020

Too often, SaaS companies that have enjoyed growth from expanding markets don’t have the commercial engine needed to withstand competition or weather an economic downturn. Those that lack a scalable framework for organic growth aren’t able to evolve fast enough.

Marketing 91

Marketing Organization Global Accounts Logistics 91

SBI Growth

MARCH 9, 2018

Hassane’s mission is to establish Cypress as the global supplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry. Cypress is leading the industry.

Marketing 54

Marketing Suppliers Innovation Key Account Management 54

Revegy

NOVEMBER 8, 2018

Your strategic account planning process is integral to optimizing revenue in your largest accounts. What is Strategic Account Planning? A success plan for the sales rep that aligns their assigned account(s), their quota and their commission plan. The Key Issues with Strategic Account Planning.

Account Planning 56

Account Planning Global Accounts Acquisition Account Development 56