SalesGlobe

MARCH 7, 2022

In the B2C space, the forces include country/region, age, sex, income, ethnicity, level of education, lifestyle or cultural characteristics, and trends. One might say business performance is straightforward; it looks at the historical revenue and profit performance.

Government 52

Government Value Proposition Sales Innovation 52

Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. Those may be tied to revenue, customer acquisition cost, and/or sales cycle length. How do you create an ICP?

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. Blog posts, infographics, and short videos: Quickly engage with a contact with “snackable” content.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

The Congruity Group

APRIL 6, 2023

It is a great conversation that our audience is going to embrace because, more than likely, everybody that is reading this blog is a flyer, and many of them are probably frequent flyers. An airline trades like a bad auto company, 4 to 5 times profit earnings ratio. They partner with thousands of charities and non-profit organizations.

Government 52

Government Retail Banking Logistics 52

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Catherine Blackmore. Daphne Lopes. Ronni Gaun.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

NOVEMBER 21, 2018

This can be in the form of a blog, whitepaper, or video. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137