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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm.

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. The timing of various tactics.

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. The timing of various tactics.

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

CRM means different things to different roles, but with the right CRM (one that’s easy to customize ), your CRM can look a lot different to each role, but still serve the entire company with efficiency and precision. Let’s explore the different roles in an organization and how CRM looks to each.

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Unveiling the Power of Revenue Operations

Arpedio

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. Revenue Operations (RevOps) is a strategic approach that aims to streamline and optimize the entire revenue generation process within an organization.

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KPI Management: Customer Segmentation and Analysis KPIs

Flevy

In today’s digital world, understanding your customer base is more crucial than ever. Customer Segmentation and Analysis stands at the forefront of this understanding, enabling organizations to tailor their strategies, products, and services to meet the diverse needs of their customers.

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Revenue churn: What it is + how to calculate it

Zendesk

Revenue churn rate is a metric that helps businesses identify the monthly revenue they lose with every lost customer. In this guide, we cover the basics of revenue churn, how you can calculate and reduce it, and how being attentive to your customer experience (CX) can make a significant impact.