Remove Acquisition Remove Customer Success Remove Prioritization Remove Profitability
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining your employees and your customers is the first thing customer success does.

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3 key factors that impact your customer churn rate

Nutshell

While many variables influence customer churn rate, the leading causes of churn can be attributed to one of “the big three:” Read on or jump ahead to the topics below: Average subscription length Customer acquisition cost Customer lifetime value (CLV) Calculating churn rate Why customer retention is vital.

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Customer Acquisition vs Customer Retention: What Should SaaS Companies Prioritize?

SmartKarrot

Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. While acquiring customers is an integral part of any growing business, retaining them for good is also equally important. What is Customer Acquisition?

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Measuring & Demonstrating Customer Success Impact

SmartKarrot

As someone who has traversed the realms of both Customer Success and Marketing, I find myself uniquely positioned to shed light on the intricate interplay between customer success matrices and overall business strategy. Marketing lays the foundation for customer success by setting accurate expectations.

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Measuring & Demonstrating Customer Success Impact

SmartKarrot

As someone who has traversed the realms of both Customer Success and Marketing, I find myself uniquely positioned to shed light on the intricate interplay between customer success matrices and overall business strategy. Marketing lays the foundation for customer success by setting accurate expectations.

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The ROI of Account Planning

ProlifIQ

Prioritize your accounts based on factors like revenue potential, strategic fit, and growth opportunities. Collaborate with internal stakeholders, such as sales, marketing, and customer success teams, to leverage their expertise and insights.