DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Hubspot Sales

MAY 19, 2020

Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. The best part?

Decision-making 117

Decision-making Management Acquisition Value Proposition 117

Flevy

MARCH 20, 2024

It’s especially relevant for mid-size to large organizations looking to leverage AI for automating customer service, enhancing decision-making processes, or improving efficiency in various tasks. By following this framework, users can: Understand the underlying technology and its potential applications.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

SalesGlobe

APRIL 19, 2022

According to a global HBR study 70% to 90% of mergers fail to achieve the expected outcomes of the merger or acquisition, and what we know is that many of those outcomes become the responsibility of the sales organization to execute. Communications That Come Too Late. One of the biggest mistakes we see is coverage model assumptions.

Acquisition 52

Acquisition Sales Decision-making Communication 52

Nutshell

MARCH 14, 2018

For many companies, sales teams are the ultimate growth engine—which makes effective hiring of sales reps tremendously important. Figuring out the right time to hire, nailing down the responsibilities and expectations of the sales role, and understanding how to evaluate and select the best talent can make or break your business.

Sales 85

Sales Banking Onboarding Value Proposition 85

Red Star Kim

JUNE 7, 2023

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention. In ‘ The Discipline of Market Leaders‘ M. Treacy and F.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

SmartKarrot

SEPTEMBER 9, 2020

In my last article, I went into the details of What is QBR and the choices that can make or break it. The QBR meeting should be with the key stakeholders of your client-side. It can be either the chief marketing officer or VP of marketing and sales, or any other decision-maker. 1 Invite the right personnel.

Meetings 10

Meetings Decision-making Value Proposition Stakeholders 10

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. I’m updating internal and external stakeholders, and all that sort of stuff. But it’s a very similar dynamic, I’m still creating a plan. I’m working toward that plan. And are we helping them to meet them?

Account Management 98

Account Management Management Account Planning Co-Creation 98

SalesGlobe

FEBRUARY 9, 2022

Now, I’m trying to make the beer they already have move faster. Then he detailed the cooler display at the front of the store, making sure the facings of cans and bottles were aligned and that the packaging and tags for the week’s specials were clearly displayed. Two years ago, I was selling cases of beer to store owners.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

Hubspot Sales

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. Use go-to-market strategy templates Launching a new product or service can get overwhelming very quickly, especially when there are many moving parts and stakeholders.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Arpedio

JULY 12, 2023

And what is it about them that makes them such a good fit? You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision.

Marketing 52

Marketing Advertising Decision-making Communication 52

AchieveIt

SEPTEMBER 11, 2023

These strategic models start by adding objectivity to your company’s mission, values, and goals. From there, you have a clear purpose to which you can guide future decisions. Stakeholders can make their decisions with these goals in mind, making navigating competing demands and complex business processes easier.

Decision-making 52

Decision-making Communication Organization Value Proposition 52

Hubspot Sales

NOVEMBER 16, 2018

A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for customers and a great profit margin? A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g.,

Food and Beverage 128

Food and Beverage Logistics Suppliers Profitability 128

SalesGlobe

JULY 9, 2021

Planning for your customers means incorporating change methodology that includes: Clear articulation of a new value proposition. As companies make the shift, GTM elements of value propositions, core and industry-based messaging, account targeting, revenue motions, and pricing are core workstreams.

Finance 52

Finance Value Proposition Sales Innovation 52

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20