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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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Account-Based Selling – What it is and Why it Matters 

Upland

Marketing can help produce complex, tailored marketing plans that use precision targeting to make sure their campaigns and content are targeting key accounts. It includes a carefully, strategically selected list of target accounts, and the specific details of what makes for an ideal customer. In ABS, the ICP is highly specific.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

The core definition states that a B2B sale is complex when several people are involved in the purchase decision. Green belt situation example: Acquisition of a CRM system . Most B2B sales professional qualify a sale as complex when a buying committee is involved in the purchase decision.

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Because the changing dynamics make it more complex day by day. What are the pressures and challenges that stakeholders face at the moment? – The effect of merger and acquisition activity. 3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED. – The rapid pace of change and innovation. – Patient empowerment.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

Whether you’re a seasoned sales professional or a burgeoning entrepreneur, the effectiveness of your sales approach can make or break your company’s growth trajectory. This key decision-maker has the authority to approve the purchase and allocate resources accordingly.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

Structure to make your point. There’s a model for an internal communications plan and strategy – aligned to business strategy and addressing all stakeholders: Insight. Amongst the missing skills of managers the author lists – making time for the team, if you don’t know ask for help, be accountable and make others accountable.