Mike Kunkle

AUGUST 27, 2019

Let’s start with a list of the types of organizational learning that you should have in place (or should consider, based on organization size, resources, and budget) to support sales employees. Developing general “success skills” or business skills (communication, problem-solving, organization/time management, decision making, etc.).

Sales 130

Sales Onboarding Leadership Sales Training 130

PandaDoc

NOVEMBER 25, 2022

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Nurture a contact within the customer’s organization. This implies a longer sales cycle, higher risk in case the deal falls through, and higher acquisition costs. Enhance close rates.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

SBI

OCTOBER 6, 2019

To participate in the next generation of sales tech, sales organizations will have to consider their data strategy. Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. DiscoverOrg is for growthbound organizations. Industry News. Industry News.

Logistics 36

Logistics B2B Negotiation Acquisition 36

Nutshell

SEPTEMBER 30, 2020

But it has a ton of invaluable benefits, from brand awareness to email acquisition. Hype is usually measured by engagement and organic mentions, like when something goes viral. For example, you can have a whizbang Facebook ad campaign or eBook launch. See: lead magnet ). Hyperlocal Marketing. Zero-Click Searches.

Marketing 98

Marketing Advertising Media Digitalization 98

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. You can send your customers unexpected freebies such as free eBooks or PDFs, or even a free gift. image via Landingi ).

Management 81

Management Decision-making Sales Software 81

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. You can send your customers unexpected freebies such as free eBooks or PDFs, or even a free gift. image via Landingi ).

Management 81

Management Decision-making Sales Software 81

SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. SalesTech Video Review: iPresent, a Mediafly company.

B2B 23

B2B Acquisition CRM Digitalization 23

PandaDoc

MAY 26, 2022

It’s completely impossible to plan and organize an accurate sales strategy if you haven’t looked at past performance. Get the eBook. Does it come down to new customer acquisition? A clear and organized team structure provides clear guidance around responsibility and reporting. This is critical. Call volume per rep?

Sales 52

Sales Business Planning Acquisition Small Business 52

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. You can send your customers unexpected freebies such as free eBooks or PDFs, or even a free gift. image via Landingi ).

Management 48

Management Decision-making Sales Software 48

SmartKarrot

MARCH 15, 2022

This leads to lower customer acquisition costs and higher retention costs. PLG or product-led growth also leads to shorter sales cycles, automates user acquisition, and aids in onboarding. The sales-led growth organizations don’t take customer success and other aspects into account. Marketing-led Growth.

Marketing 10

Marketing Acquisition Customer Experience Onboarding 10

Hubspot Sales

NOVEMBER 21, 2018

By achieving organic growth. No matter who or where you are, or how much money you have to work with, a sustained and focused plan to organically grow your audience, reputation, and customer base can deliver big, big results. What is organic growth? 5 Examples of Organic Growth in Business that Startups Can Achieve.

Organization 132

Organization Marketing Acquisition Stakeholders 132

Nutshell

JANUARY 14, 2020

Customer Acquisition Cost (CAC). The customer acquisition cost (CAC) is the average cost of signing a new user. There are several ways to get on your ideal client’s radar, including: Online ads Blog posts Whitepapers and eBooks Newsletters Social media. ” Jane Van Sickle , Sr.

Sales 127

Sales Software Software CRM 127

Hubspot Sales

JUNE 22, 2018

Their prospecting tips are not only based on experience growing their own companies, but also the time they’ve spent helping hundreds of organizations in a variety of industries. Jill, Trish, and Lori had amazing sales careers before starting their own businesses. Set Yourself Up for Sales Prospecting Success.

Value Proposition 109

Value Proposition Sales Decision-making eCommerce 109

SmartKarrot

APRIL 23, 2020

Modern business concepts have focused on two parameters Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). Where ‘m’ is the marginal contribution to the organization for a given unit contribution of a product sold or a service broken into billing cycle units. To learn more download our Customer Health Score ebook here.

Acquisition 10

Acquisition Customer Success Internet Organization 10

Upland

AUGUST 30, 2023

Satisfied customers are more likely to become brand advocates, sharing positive experiences with others and promoting the brand organically. This word-of-mouth marketing can lead to new customer acquisitions easily. While this constitutes both BOFU and the post-purchase stage, it is a prime opportunity to improve revenue potential.

Decision-making 195

Decision-making Software Software Retail 195

SmartKarrot

JANUARY 5, 2021

Fortunately, he now spends his time coaching and training individuals on effective customer acquisition, satisfaction, retention, and revenue generation. Backing the concept of metric-driven Customer Success, Kristen takes immense pride in helping Customer Success professionals create and develop exceptional teams at their organizations.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

Hubspot Sales

AUGUST 21, 2023

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. Evaluation: The decision-makers in the organization weigh the cost of the product to the results they achieved during the business case.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Revegy

NOVEMBER 8, 2018

Many sales organizations stray away from this definition when operationalizing their account plans. Even though many sales organizations invest in account planning methodologies and templates, they fail to operationalize the program so they can measure and sustain the planning program’s success. eBook: Account Planning Template.

Account Planning 56

Account Planning Global Accounts Acquisition Account Development 56

Showpad

JANUARY 26, 2020

The best way to stay ahead of those challenges is simply to know what they are and how they might manifest in the day to day of a Sales organization. . While a Sales enablement strategy has clear benefits for customer acquisition or new market expansion, it also has a large part to play in account retention.

Onboarding 64

Onboarding Sales Acquisition Software 64

Hubspot Sales

NOVEMBER 21, 2018

They show this through digital behavior like downloading an ebook or joining a webinar. Evaluation: The decision makers in the organization weigh the cost of the product to the results they achieved during the business case. The field sales business model is when you have a full sales organization that closes large enterprise deals.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137

Insightly

AUGUST 23, 2023

By organizing a sales blitz, companies can create momentum and enthusiasm within their sales teams, resulting in increased productivity and improved sales performance. Where should ideas be organized for future discussion? A single blitz can reach a large number of prospects quickly, leveraging the impact of a concentrated effort.

Sales 52

Sales Manufacturing CRM Digitalization 52

Hubspot Sales

OCTOBER 17, 2018

The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference. She also taught over 5,000 students at General Assembly in courses such as Intro to Digital Marketing, Introduction to Social Media Strategy, and Community Driven User Acquisition. Experiment Plan.

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

Zendesk

FEBRUARY 17, 2022

It can be a discount code, webinar, white paper, ebook, template, or another resource. This is why lead magnets are a critical component of any customer acquisition strategy. You could create a gated ebook that shares your founder’s lessons from the first year of business. What is a lead magnet? What makes a good lead magnet?

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. For example, if your most popular content offer is an ebook on improving poor morale, your customers clearly struggle with low employee engagement. What Is Account-Based Selling?

Stakeholders 83

Stakeholders Finance Sales Decision-making 83

Showpad

OCTOBER 14, 2019

New strategies for lead generation and customer acquisition have to be continually tested and incorporated. These engagement points can help direct customers to a purchasing decision organically as they consume educational materials and other content resources, or just get to know more about your business from a profile page.

B2B 40

B2B Sales Media Decision-making 40

Nutshell

NOVEMBER 25, 2020

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. What it really means: How successful are your email acquisition efforts? What it means: How many net new subscribers (i.e.,

Marketing 143

Marketing Publishing e-Learning Decision-making 143

SBI

MARCH 11, 2015

What if I told you that something dangerous is billowing up inside your organization and it’s also a killer—a revenue killer? Establish quality revenue measures for acquisition of new—versus existing—customers. New customers are often less profitable because there is a high-cost of acquisition.

Profitability 47

Profitability Acquisition Marketing Sales 47