Remove Advertising Remove Decision-making Remove Digitalization Remove Procurement
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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .

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The Most Important KPIs in Distribution and the Influence of AI

QYMATIX

Because medium-sized distribution and retail companies, including wholesalers, operate in an increasingly complex and dynamic environment, it is essential to make and implement business decisions quickly. The digital transformation does not stop at medium-sized wholesalers either. Here, KPIs or key figures are fundamental.

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The ultimate guide to solution selling

PandaDoc

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. Instead of pushing a sale, Bosworth recommends helping customers make a buying decision — an important difference.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. Would you mind, you have such an interesting background Roy, We have obviously had a pre chat and you explained to me that you are a creative director and you were a digital strategist.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

With the account management world, you do it based on the commitments you’re making to your customers. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So I said I was going to do this month, etc, etc.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway.

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How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. Of course, each industry has its own set of issues and needs that must be addressed by countless digital tools and integrations. So, what makes CRM any different? You may be thinking: “Oh great.