Hubspot Sales

MAY 22, 2019

But that work has paid off in terms of developing valuable content we can share with prospects and customers. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels. These guests deliver unique content and insights to listeners.

Media 100

Media Sales Training Sales B2B 100

Help Scout

MAY 12, 2021

Great customer service delivers real business value. Even so, it can be difficult for empathetic customer service staff to think about customers in terms of business revenue. It somehow feels more “fair” to treat every customer equally, being helpful and responsive without regard to the money involved.

Finance 115

Finance Account Management Business Growth Communication 115

Nutshell

SEPTEMBER 30, 2020

A strategy that brands use to deliver value to an audience through multimedia content without selling them on anything—at least not explicitly. Demand Gen is a marketing technique that uses a targeted strategy (like landing page conversion optimization or lookalike audience profiles on Facebook) to bring in new business. Demand Gen.

Marketing 98

Marketing Advertising Media Digitalization 98

Strategic Communications

DECEMBER 7, 2021

After working with a couple of new clients to help them develop and fine-tune their strategy, I thought I’d share some of the most common missteps I see and offer some advice for others who don’t feel they’re getting enough traction on LinkedIn (or other social channels—the same best practices apply there as well).

Media 52

Media Communication Digitalization Publishing 52

Account Manager Tips

OCTOBER 11, 2021

You need to take charge, make decisions and set goals for your customers so they can achieve success. Account plans are help you define your key account strategy. Not focused on the customer The biggest mistake you can make with clients is to put your needs first. Instead, start with what your customer wants.

Account Management 246

Account Management Key Account Management Management Suppliers 246

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The strategies differ depending on who you want to communicate with. It happens in three stages: Speak with existing customers. If you have paying customers, speak with them. If you have paying customers, speak with them.

B2B 129

B2B Marketing Acquisition Media 129

Hubspot Sales

DECEMBER 11, 2019

But you won’t get those results without a stellar LinkedIn social selling strategy. Do you think customers care you went to President’s Club or broke the team record for upsell revenue? One thing: How you helped customers similar to them. Help customers reduce costs by $500,000. Your Customers’ Connections.

Food and Beverage 137

Food and Beverage Publishing Value Proposition Leadership 137

Account Manager Tips

JUNE 18, 2021

There are lots of optimization strategies depending on what you're optimizing for. These are people who give advice, share slides, tag others in inspirational ideas, etc. Customers, prospects and recruiters love this. Engage with people Now that you're all set up, it's time for you to start engaging with people.

Key Account Management 130

Key Account Management Publishing Account Management Media 130

Nutshell

JULY 16, 2021

A typical sales organization has glass walls around each department, allowing each to gain insight, but not always allowing for communication or collaboration. Your sales team can see which new leads have already engaged with your marketing team’s efforts, so they’re able to direct their focus on their warmest leads.

CRM 118

CRM Communication Marketing Organization 118

Freshworks

APRIL 2, 2021

As confidence grows and people start travelling again, an excellent travel customer service and experience is going to be the key to gaining a competitive advantage and making the most of the rebound. Naturally, people will be more anxious about travel, so a customer-centric approach is a necessity in order to help overcome reluctance.

Customer Experience 53

Customer Experience Software Software Transportation 53

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 142

Brainstorming Co-Creation Media Onboarding 142

Jeffrey Gitomer

NOVEMBER 8, 2011

But I could not pass up the opportunity to devour the intelligence, the insight, and the strategies that Harvey Mackay has gained over the past five decades in one of the most successful writing and speaking careers. When you get the book, follow Harvey’s classic advice, “Don’t just read it, study it.”

Publishing 70

Publishing Leadership Media Sales Leadership 70

SalesGlobe

NOVEMBER 15, 2022

So we’re gonna be talking about the 2022 Pay Practices and Trends survey and give you some insight into in terms of what we learned and what we see ahead. So this isn’t a hybrid workforce question like I’m working in an office and working from home, but this is how am I interfacing with my clients, my buyers, my customers?

Sales 52

Sales Value Proposition Retail Acquisition 52