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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. In light of these dramatic changes, this article takes things to the next level. What is a stakeholder? Why is a stakeholder plan critical?

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Design Thinking Driven Problem Solving and Innovation

Flevy

In this article, we will explore what design thinking is, its benefits, the design thinking mindsets, methods, and tools, applications, and best practices. It is a way of thinking that focuses on understanding the needs of users and creating solutions that meet those needs. Brainstorming: Generating a wide range of ideas and solutions.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Meet with BDs to talk through their strategies. Review our business plan.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. He continues by explaining the importance of making the strategy engaging and listening to feedback from stakeholders.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. I completed my MBA two decades ago although I consume the latest management books voraciously. She is considered one of the most influential HR speakers.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

At some point they meet a seller who believes they have the solution. Connected with key stakeholders and decision makers. In the context of a deal, you bring your team together (product, sales, marketing etc) for a collaborative session and brainstorm how your going to save the deal. Have a great week.