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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. This enables one to “see” the state of the company’s finances. So what do you notice about the points above?

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22 tips on being a persuasive writer in professional services

Red Star Kim

Make your content stand out. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. If an article piques curiosity, people are to read and engage. A series of articles or posts might be arranged around content pillars in a content management plan.

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Sales Leaders: Are You Executing These Five Q1 Must Do’s?

Revenue Storm

Typical decision-makers in each client where you can deliver value or create Partner Allies: IT, Finance, Marketing, Sales, Operations, Engineering, Regulatory, Strategy, HR. Activity Goal: One meeting with a new decision-maker each week. Here is a sample activity plan for a strategic account manager: Five Clients.

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HR and the CHRO Could be Your Best Sales Opportunity

Revenue Storm

If you’re selling “staffing solutions” to support IT, Engineering, Financial Services, Production, or other key business functions, it’s easy to connect your value to HR. Others may have difficulty at first making that connection, but I’m going to suggest that almost everything we sell can be tied to people, and therefore HR.

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11 Mission Vs. Vision Statement Examples In Government & Healthcare

ClearPoint Strategy

In this article, we’ll show you some of the best examples we’ve seen of the interplay between mission and vision in the government, healthcare, and finance industries. In this article, we’ll show you some of the best examples we’ve seen of the interplay between mission and vision in the government and healthcare industries.

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What is a Strategy Map?

ClearPoint Strategy

In this article, we’ll give a strategy map definition, walk through building a map, and explain why it’s so important to your strategy. The four perspectives for for-profit organizations include: Finance. For-profit companies typically focus on achieving one of these three value propositions: Product leadership.